{"id":130,"date":"2017-05-31T12:00:20","date_gmt":"2017-05-31T12:00:20","guid":{"rendered":"https:\/\/www.rajapack.sk\/blog-sk\/?p=130"},"modified":"2024-03-22T13:11:06","modified_gmt":"2024-03-22T13:11:06","slug":"zaujimavy-obal-si-bude-robit-reklamu-na-socialnych-mediach-sam","status":"publish","type":"post","link":"https:\/\/www.rajapack.sk\/blog-sk\/zaujimavy-obal-si-bude-robit-reklamu-na-socialnych-mediach-sam","title":{"rendered":"Zauj\u00edmav\u00fd obal si bude robi\u0165 reklamu na soci\u00e1lnych m\u00e9di\u00e1ch s\u00e1m"},"content":{"rendered":"<p>Na sp\u00f4soboch, ak\u00fdmi s\u00fa produkty vizu\u00e1lne prezentovan\u00e9 pred z\u00e1kazn\u00edkmi, vr\u00e1tane tvorby reklamy a materi\u00e1lov na propag\u00e1ciu, pracuje cel\u00fd t\u00edm market\u00e9rov, dizajn\u00e9rov a \u0161tylistov, ktor\u00ed sa spolu sna\u017eia produkt uk\u00e1za\u0165 v tom najlep\u0161om svetle. \u010co sa v\u0161ak s produktom deje v re\u00e1lnom svete? Ako ho z\u00e1kazn\u00edci vidia bez profesion\u00e1lneho osvetlenia alebo post edit\u00e1cie? Vzh\u013eadom na to, \u017ee soci\u00e1lne platformy, ak\u00fdmi s\u00fa Facebook, Instagram, Twitter, Pinterest alebo Tumblr, maj\u00fa tendenciu r\u00e1s\u0165, jedna vec je ist\u00e1.<\/p>\n<p><strong> Z\u00e1kazn\u00edci, a nie market\u00e9ri, bud\u00fa st\u00e1le \u010dastej\u0161ie v popred\u00ed vo vizu\u00e1lnej prezent\u00e1cii a \u0161\u00edren\u00ed obr\u00e1zkov produktov.<\/strong><\/p>\n<p>Ak\u00fa ve\u013ek\u00fa moc maj\u00fa soci\u00e1lne siete a ich pou\u017e\u00edvatelia v ot\u00e1zke propag\u00e1cie zna\u010dky a produktov nazna\u010duj\u00fa v\u00fdsledky <a href=\"https:\/\/www.usa.canon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0161t\u00fadie spolo\u010dnosti Canon<\/a>, ktor\u00e1 sk\u00famala trendy vo fotografovan\u00ed. V\u00fdsledky preuk\u00e1zali, \u017ee takmer jeden zo \u0161tyroch spotrebite\u013eov fot\u00ed pribli\u017ene 300 fotiek mesa\u010dne. Len Instagram m\u00e1 viac ako 700 mili\u00f3nov akt\u00edvnych u\u017e\u00edvate\u013eov mesa\u010dne a Twitter uv\u00e1dza viac ako 313 mili\u00f3nov. Spotrebitelia vytv\u00e1raj\u00fa a zdie\u013eaj\u00fa obr\u00e1zky takmer v\u0161etk\u00e9ho a neust\u00e1le, \u010do znamen\u00e1, \u017ee zna\u010dka a jej produkty naberaj\u00fa svoj vlastn\u00fd vizu\u00e1lny a spolo\u010densk\u00fd \u017eivot, ktor\u00fd nie je v ruk\u00e1ch v\u00e1s &#8211; market\u00e9rov, ale v ruk\u00e1ch z\u00e1kazn\u00edkov. Av\u0161ak, re\u00e1lny \u00faspech produktov m\u00f4\u017eete do zna\u010dnej miery ovplyvni\u0165 aj mimo \u201ebezpe\u010dn\u00e9ho\u201c prostredia profesion\u00e1lneho t\u00edmu.<\/p>\n<p>Tradi\u010dn\u00e9 met\u00f3dy z\u00edskavania preh\u013eadu o tom, ako produkty vyzeraj\u00fa a p\u00f4sobia v re\u00e1lnom svete, zah\u0155\u0148aj\u00fa sledovanie odkazov v textoch prostredn\u00edctvom hashtagov alebo tagov, ktor\u00e9 z\u00e1kazn\u00edci pou\u017eili. M\u00f4\u017eete tak teraz sledova\u0165 a analyzova\u0165 vzh\u013ead svojich produktov v \u201edivo\u010dine\u201c.<\/p>\n<p>Zo \u017eiveln\u00fdch obr\u00e1zkov produktov na soci\u00e1lnych m\u00e9di\u00e1ch je mo\u017en\u00e9 sa v\u00fdrazne pou\u010di\u0165 a pou\u017ei\u0165 tieto poznatky na zlep\u0161enie. Napr\u00edklad, ak\u00fd je prv\u00fd styk z\u00e1kazn\u00edka so zna\u010dkou prostredn\u00edctvom obalu? M\u00f4\u017eete tak zisti\u0165, ako produkt vidia z\u00e1kazn\u00edci a \u010di je n\u00e1vrh a umiestnenie loga dostato\u010dne vidite\u013en\u00e9 a p\u00fatav\u00e9.<\/p>\n<p>Produktov\u00e9 a aj sekund\u00e1rne obaly, v ktor\u00fdch sa tovar doru\u010d\u00ed do r\u00fak z\u00e1kazn\u00edka, s\u00fa vynikaj\u00facim komunika\u010dn\u00fdm a oslovovac\u00edm kan\u00e1lom. Obaly obsahuj\u00face spr\u00e1vu, v\u010faka ktorej m\u00f4\u017eete svojich z\u00e1kazn\u00edkov podnieti\u0165, aby \u0161\u00edrili svoje pocity a sk\u00fasenosti v s\u00favislosti s produktom, predstavuj\u00fa nov\u00fa zbra\u0148 vo va\u0161ich ruk\u00e1ch. Soci\u00e1lne siete sl\u00fa\u017eia na vytvorenie dopytu, ktor\u00fd m\u00f4\u017eu prirodzen\u00fdm sp\u00f4sobom tvori\u0165 pr\u00e1ve pou\u017e\u00edvatelia &#8211; va\u0161i z\u00e1kazn\u00edci.<\/p>\n<p><strong> Soci\u00e1lne siete teda nie s\u00fa iba miestom pre zvidite\u013enenie zna\u010dky, ale s\u00fa aj obchodn\u00fdm prostred\u00edm, v ktorom z\u00e1kazn\u00edci bez cenz\u00fary spozn\u00e1vaj\u00fa, diskutuj\u00fa a v neposlednom rade, t\u00fa\u017eia po produktoch.<\/strong><\/p>\n<p>V\u00fdsledky <a href=\"http:\/\/blog.iconosquare.com\/\">\u0161t\u00fadie IconoSquare<\/a> preuk\u00e1zali, \u017ee 62 % u\u017e\u00edvate\u013eov Instagramu sleduje profil zna\u010dky z prost\u00e9ho d\u00f4vodu &#8211; zna\u010dku maj\u00fa radi. Pokia\u013e na Instagrame zverejn\u00edte tie spr\u00e1vne fotky a obr\u00e1zky, spotrebitelia pr\u00edjmu va\u0161e marketingov\u00e9 posolstvo bez toho, aby museli by\u0165 vystaven\u00ed zlo\u017eit\u00fdm predajn\u00fdm technik\u00e1m.<\/p>\n<p><strong> Princ\u00edp a zmysel soci\u00e1lnych m\u00e9di\u00ed je jednoduch\u00fd \u2013 spokojn\u00ed z\u00e1kazn\u00edci pom\u00e1haj\u00fa premeni\u0165 pas\u00edvnych z\u00e1kazn\u00edkov na akt\u00edvnych.<\/strong><\/p>\n<p>Vyu\u017eitie soci\u00e1lnych m\u00e9di\u00ed na propag\u00e1ciu produktov prostredn\u00edctvom p\u00fatav\u00e9ho, z\u00e1bavn\u00e9ho a jedine\u010dn\u00e9ho obalu, m\u00e1 nieko\u013eko v\u00fdhod<\/p>\n<ul>\n<li>soci\u00e1lne m\u00e9di\u00e1 dok\u00e1\u017eu vyvola\u0165 diskusiu o produkte, ktor\u00e1 m\u00f4\u017ee nabra\u0165 obrovsk\u00e9 rozmery,<\/li>\n<li>soci\u00e1lne m\u00e9di\u00e1 maj\u00fa \u0161irok\u00fd dosah,<\/li>\n<li>soci\u00e1lne m\u00e9di\u00e1 po\u013eud\u0161\u0165uj\u00fa zna\u010dky a ich produkty.<\/li>\n<\/ul>\n<p>Vyu\u017eite preto balenie va\u0161ich produktov na up\u00fatanie pozornosti z\u00e1kazn\u00edkov. Komunikujte s nimi prostredn\u00edctvom obalu, pon\u00faknite im mo\u017enosti, ako sa dozvedia viac u\u017eito\u010dn\u00fdch inform\u00e1ci\u00ed, alebo ich spojte s komunitou \u013eud\u00ed so spolo\u010dn\u00fdmi z\u00e1ujmami. \u010c\u00edm viac budete balenia personalizova\u0165, t\u00fdm je v\u00e4\u010d\u0161ia pravdepodobnos\u0165, \u017ee z\u00e1kazn\u00edkov oslov\u00edte \u013eudskou a z\u00e1rove\u0148 hravou formou.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/zaujimavy-obal-si-bude-robit-reklamu-na-socialnych-mediach-sam\/#Priklady_z_praxe\" title=\"Pr\u00edklady z praxe\">Pr\u00edklady z praxe<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/zaujimavy-obal-si-bude-robit-reklamu-na-socialnych-mediach-sam\/#Ked_tomu_pomozeme_%E2%80%93_Indie_Hair\" title=\"Ke\u010f tomu pom\u00f4\u017eeme \u2013 Indie Hair\">Ke\u010f tomu pom\u00f4\u017eeme \u2013 Indie Hair<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/zaujimavy-obal-si-bude-robit-reklamu-na-socialnych-mediach-sam\/#Ked_to_ide_samo_%E2%80%93_Subway\" title=\"Ke\u010f to ide samo \u2013 Subway\">Ke\u010f to ide samo \u2013 Subway<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Priklady_z_praxe\"><\/span>Pr\u00edklady z praxe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Ked_tomu_pomozeme_%E2%80%93_Indie_Hair\"><\/span>Ke\u010f tomu pom\u00f4\u017eeme \u2013 Indie Hair<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/IndieHair\/\" target=\"_blank\" rel=\"noopener noreferrer\">Indie Hair<\/a> predstavuje jeden z mnoh\u00fdch pr\u00edpadov, v ktor\u00fdch m\u00e1 zahrnutie soci\u00e1lnych siet\u00ed do n\u00e1vrhu obalu, nesmierne pozit\u00edvny vplyv na vn\u00edmanie zna\u010dky a produktu. Zna\u010dka Indie Hair reprezentuje l\u00edniu kozmetick\u00fdch produktov s osobit\u00fdm \u0161t\u00fdlom. Dizajn ich obalov je mo\u017en\u00e9 na prv\u00fd poh\u013ead identifikova\u0165 v\u010faka <strong>mohutn\u00e9mu fontu<\/strong> a <strong>v\u00fdrazn\u00fdm farb\u00e1m<\/strong>. Ka\u017ed\u00fd jeden obal obsahuje unik\u00e1tny hashtag, ktor\u00fd sa objavuje naprie\u010d celou l\u00edniou produktov. Napr\u00edklad, ru\u017eov\u00fd rad extra spev\u0148uj\u00facich vlasov\u00fdch produktov nesie hashtag <strong>#superfirm<\/strong>, ktor\u00fd sa opakovane objavuje na obaloch, v reklamn\u00fdch textoch a kampaniach, a najm\u00e4 na Instagrame. Ke\u010f zad\u00e1te hashtag z obalu produktov Indie Hair na Twitteri alebo Instagrame, n\u00e1jdete ve\u013ek\u00e9 mno\u017estvo pr\u00edspevkov od z\u00e1kazn\u00edkov, ktor\u00ed zna\u010dke robia to najlep\u0161ie meno a reklamu.<\/p>\n<p>Tento n\u00e1pad za\u010dlenenia unik\u00e1tneho hashtag do dizajnu obalu je \u0161ikovne spojen\u00fd s hashtagom spolo\u010dnosti <a href=\"https:\/\/twitter.com\/myindiehair?lang=sk\" target=\"_blank\" rel=\"noopener noreferrer\">#MyIndieHair<\/a>, ktor\u00fd kop\u00edruje webov\u00fa adresu spolo\u010dnosti a pokr\u00fdva v\u0161eobecnej\u0161ie tipy. Spolo\u010dnos\u0165 uzatv\u00e1ra marketingov\u00fd kruh t\u00fdm, \u017ee na svojich webov\u00fdch str\u00e1nkach pon\u00faka tipy pre vlasov\u00fd styling. V\u010faka obalov\u00e9mu dizajnu a kampaniam s hashtagmi sa tak okolo zna\u010dky vytv\u00e1ra dynamick\u00e1 komunita vern\u00fdch z\u00e1kazn\u00edkov.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ked_to_ide_samo_%E2%80%93_Subway\"><\/span>Ke\u010f to ide samo \u2013 Subway<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vo\u013eba spolo\u010dnosti pou\u017ei\u0165 ich v\u00fdrazn\u00e9 logo na ka\u017edom jednom papieri, do ktor\u00e9ho sendvi\u010d zabal\u00ed, je vynikaj\u00facim pr\u00edkladom, ako sa dok\u00e1\u017ee \u0161ikovne navrhnut\u00fd obal objavi\u0165 na soci\u00e1lnych sie\u0165ach doslova s\u00e1m. Sen ka\u017ed\u00e9ho market\u00e9ra sa tak st\u00e1va skuto\u010dnos\u0165ou, ke\u010f produkt nadob\u00fada vlastn\u00fd soci\u00e1lny \u017eivot a povedomia. Predstavte si, ak\u00e1 by to bola \u0161koda, keby bol sendvi\u010d zabalen\u00fd do oby\u010dajn\u00e9ho papiera bez loga spolo\u010dnosti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na sp\u00f4soboch, ak\u00fdmi s\u00fa produkty vizu\u00e1lne prezentovan\u00e9 pred z\u00e1kazn\u00edkmi, vr\u00e1tane tvorby reklamy a materi\u00e1lov na propag\u00e1ciu, pracuje cel\u00fd t\u00edm market\u00e9rov, dizajn\u00e9rov a \u0161tylistov, ktor\u00ed sa spolu sna\u017eia produkt uk\u00e1za\u0165 v [&#8230;]<\/p>\n","protected":false},"author":42,"featured_media":132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,102],"tags":[104,83],"class_list":["post-130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistika-a-e-commerce","category-nase-obaly-a-novinky","tag-e-commerce","tag-produkty"],"acf":[],"yoast_head":"\n<title>Ako na obaly, ktor\u00e9 sa stan\u00fa vir\u00e1lnymi? | RAJA<\/title>\n<meta name=\"description\" content=\"Zauj\u00edmav\u00fd obal si bude robi\u0165 reklamu na soci\u00e1lnych m\u00e9di\u00e1ch s\u00e1m. 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