{"id":135,"date":"2017-06-27T09:12:15","date_gmt":"2017-06-27T09:12:15","guid":{"rendered":"https:\/\/www.rajapack.sk\/blog-sk\/?p=135"},"modified":"2024-03-22T13:04:22","modified_gmt":"2024-03-22T13:04:22","slug":"ako-urobit-vas-produkt-zaujimavejsim","status":"publish","type":"post","link":"https:\/\/www.rajapack.sk\/blog-sk\/ako-urobit-vas-produkt-zaujimavejsim","title":{"rendered":"Ako urobi\u0165 v\u00e1\u0161 produkt zauj\u00edmavej\u0161\u00edm, alebo na \u010dom z\u00e1kazn\u00edkom skuto\u010dne z\u00e1le\u017e\u00ed"},"content":{"rendered":"<p>Predajn\u00e9 met\u00f3dy zalo\u017een\u00e9 na prezentovan\u00ed produktu ako najlep\u0161ieho na svete u\u017e \u017eiadneho z\u00e1kazn\u00edka nepresved\u010dia. \u00daspech produktu, ktor\u00fd sa pred\u00e1va s\u00e1m, z\u00e1vis\u00ed od kombin\u00e1cie viacer\u00fdch premenn\u00fdch, najm\u00e4 od kvality v\u00fdrobku, samotn\u00e9ho vyu\u017eitia, konkurencie, zna\u010dky, ceny, marketingu, imid\u017eu a obalov\u00e9mu dizajnu. Ako navrhn\u00fa\u0165 produkt, ktor\u00fd by prin\u00fatil z\u00e1kazn\u00edkov poveda\u0165: \u201e<em>To je super, chcem to!<\/em>\u201c<\/p>\n<p>Na to, aby sa v\u00e1\u0161 produkt dobre pred\u00e1val, ide\u00e1lne s\u00e1m, nesta\u010d\u00ed vyrobi\u0165 produkt v ligotavom balen\u00ed a pred\u00e1va\u0165 ho lacnej\u0161ie ako konkurencia. Va\u0161e snahy a invest\u00edcie smeruj\u00face k hlavn\u00e9mu cie\u013eu vybudova\u0165 ob\u013e\u00faben\u00fa zna\u010dku a dosiahnu\u0165 vysok\u00fa predajnos\u0165, by mali vych\u00e1dza\u0165 z piatich z\u00e1kladn\u00fdch pr\u00edstupov.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/ako-urobit-vas-produkt-zaujimavejsim\/#1_Prepojte_vyhody_produktu_s_vysledkami_ktore_zakaznici_chcu_alebo_ocakavaju\" title=\"1. Prepojte v\u00fdhody produktu s v\u00fdsledkami, ktor\u00e9 z\u00e1kazn\u00edci chc\u00fa alebo o\u010dak\u00e1vaj\u00fa.\">1. Prepojte v\u00fdhody produktu s v\u00fdsledkami, ktor\u00e9 z\u00e1kazn\u00edci chc\u00fa alebo o\u010dak\u00e1vaj\u00fa.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/ako-urobit-vas-produkt-zaujimavejsim\/#2_Navrhnite_svoj_produkt_tak_aby_odpovedal_skusenostiam_ktore_vasa_cielova_skupina_pri_pouzivani_produktu_chce\" title=\"2. Navrhnite svoj produkt tak, aby odpovedal sk\u00fasenostiam, ktor\u00e9 va\u0161a cie\u013eov\u00e1 skupina pri pou\u017e\u00edvan\u00ed produktu chce.\">2. Navrhnite svoj produkt tak, aby odpovedal sk\u00fasenostiam, ktor\u00e9 va\u0161a cie\u013eov\u00e1 skupina pri pou\u017e\u00edvan\u00ed produktu chce.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/ako-urobit-vas-produkt-zaujimavejsim\/#3_Ukazte_potencialnym_zakaznikom_ze_ich_obavy_su_zbytocne\" title=\"3. Uk\u00e1\u017ete potenci\u00e1lnym z\u00e1kazn\u00edkom, \u017ee ich obavy s\u00fa zbyto\u010dn\u00e9.\">3. Uk\u00e1\u017ete potenci\u00e1lnym z\u00e1kazn\u00edkom, \u017ee ich obavy s\u00fa zbyto\u010dn\u00e9.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/ako-urobit-vas-produkt-zaujimavejsim\/#4_Ucte_sa_od_svojej_konkurencie_a_hladajte_sposoby_ako_nad_nou_zvitazit\" title=\"4. U\u010dte sa od svojej konkurencie a h\u013eadajte sp\u00f4soby, ako nad \u0148ou zv\u00ed\u0165azi\u0165.\">4. U\u010dte sa od svojej konkurencie a h\u013eadajte sp\u00f4soby, ako nad \u0148ou zv\u00ed\u0165azi\u0165.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/ako-urobit-vas-produkt-zaujimavejsim\/#5_Budte_si_vedomi_hodnoty_atraktivneho_obalu_a_balenia_a_vyuzite_ich_na_maximum\" title=\"5. Bu\u010fte si vedom\u00ed hodnoty atrakt\u00edvneho obalu a balenia a vyu\u017eite ich na maximum.\">5. Bu\u010fte si vedom\u00ed hodnoty atrakt\u00edvneho obalu a balenia a vyu\u017eite ich na maximum.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Prepojte_vyhody_produktu_s_vysledkami_ktore_zakaznici_chcu_alebo_ocakavaju\"><\/span>1. Prepojte v\u00fdhody produktu s v\u00fdsledkami, ktor\u00e9 z\u00e1kazn\u00edci chc\u00fa alebo o\u010dak\u00e1vaj\u00fa.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Z\u00e1kazn\u00edci si chc\u00fa k\u00fapi\u0165 v\u00e1\u0161 v\u00fdrobok, aby s n\u00edm dosiahli nejak\u00fd v\u00fdsledok. Mo\u017eno t\u00fa\u017eia schudn\u00fa\u0165, zabavi\u0165 sa, by\u0165 trendy, zarobi\u0165 peniaze, alebo n\u00e1js\u0165 psychick\u00fa rovnov\u00e1hu. Va\u0161ou \u00falohou je z\u00e1kazn\u00edkovi preda\u0165 v\u00fdsledok, ktor\u00fd v\u010faka v\u00e1\u0161mu v\u00fdrobku dosiahne. Reklamn\u00e9 a prezenta\u010dn\u00e9 slogany, ktor\u00e9 za\u010d\u00ednaj\u00fa na \u201e<em><strong>Ako by\u0165<\/strong>\u2026<\/em>\u201c s\u00fa ob\u013e\u00faben\u00e9 a efekt\u00edvne, preto\u017ee s\u00fa zameran\u00e9 na v\u00fdsledok, nie na samotn\u00fd produkt. Na prepojenie v\u00fdhod produktov s v\u00fdsledkom by mel v\u00e1\u0161 e-shop, webov\u00e1 str\u00e1nka, reklama a \u010fal\u0161ie komunika\u010dn\u00e9 kan\u00e1ly so z\u00e1kazn\u00edkmi obsahova\u0165 jasn\u00e9 inform\u00e1cie o dosiahnut\u00ed konkr\u00e9tneho v\u00fdsledku.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Navrhnite_svoj_produkt_tak_aby_odpovedal_skusenostiam_ktore_vasa_cielova_skupina_pri_pouzivani_produktu_chce\"><\/span>2. Navrhnite svoj produkt tak, aby odpovedal sk\u00fasenostiam, ktor\u00e9 va\u0161a cie\u013eov\u00e1 skupina pri pou\u017e\u00edvan\u00ed produktu chce.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u00e1\u0161 produkt by mal by\u0165 jednoduch\u0161\u00ed na pou\u017e\u00edvanie ako tie konkuren\u010dn\u00e9. V ide\u00e1lnom pr\u00edpade by by ho mala vedie\u0165 pou\u017e\u00edva\u0165 v\u00e4\u010d\u0161ina va\u0161ich z\u00e1kazn\u00edkov bez toho, aby \u0161tudovali manu\u00e1l. V opa\u010dnom pr\u00edpade v nich vyvol\u00e1te negat\u00edvne sk\u00fasenosti. Ako m\u00f4\u017eete vylep\u0161i\u0165 sk\u00fasenos\u0165 z\u00e1kazn\u00edkov pri pou\u017e\u00edvan\u00ed v\u00e1\u0161ho produktu?<\/p>\n<ul>\n<li>Pon\u00faknite im element\u00e1rnu podporu,<\/li>\n<li>odpovedzte na v\u0161etky ot\u00e1zky, ktor\u00e9 z\u00e1kazn\u00edci maj\u00fa,<\/li>\n<li>k produktu priba\u013ete zrozumite\u013en\u00fd manu\u00e1l,<\/li>\n<li>nato\u010dte kr\u00e1tke in\u0161trukt\u00e1\u017ene video,<\/li>\n<li>produkt urobte dostato\u010dne zauj\u00edmav\u00fdm, aby z\u00e1kazn\u00edkov nenudil,<\/li>\n<li>predstavte nov\u00fdch z\u00e1kazn\u00edkoch komunite, ktor\u00e1 v\u00e1\u0161 produkt u\u017e pou\u017e\u00edva.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Ukazte_potencialnym_zakaznikom_ze_ich_obavy_su_zbytocne\"><\/span>3. Uk\u00e1\u017ete potenci\u00e1lnym z\u00e1kazn\u00edkom, \u017ee ich obavy s\u00fa zbyto\u010dn\u00e9.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pri marketingov\u00fdch aktivit\u00e1ch mus\u00edte myslie\u0165 na to, ako minimalizova\u0165 vn\u00edmanie riz\u00edk, ktor\u00e9 nepresved\u010den\u00ed z\u00e1kazn\u00edci v s\u00favislosti s va\u0161\u00edm produktom m\u00f4\u017eu poci\u0165ova\u0165. Obal predstavuje jeden z n\u00e1strojov, ktor\u00fd sl\u00fa\u017ei ako d\u00f4kaz, \u017ee sa skuto\u010dne jedn\u00e1 o produkt s vlastnos\u0165ami, s ktor\u00fdmi je z\u00e1kazn\u00edkovi pon\u00fakan\u00fd a z\u00e1kazn\u00edk nebude podveden\u00fd v ot\u00e1zke kvality alebo vyu\u017eitia. Plat\u00ed to predov\u0161etk\u00fdm pri luxusnej\u0161\u00edch v\u00fdrobkoch.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Ucte_sa_od_svojej_konkurencie_a_hladajte_sposoby_ako_nad_nou_zvitazit\"><\/span>4. U\u010dte sa od svojej konkurencie a h\u013eadajte sp\u00f4soby, ako nad \u0148ou zv\u00ed\u0165azi\u0165.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Po \u00faspe\u0161nej elimin\u00e1cii ob\u00e1v z\u00e1kazn\u00edkov je cie\u013eom prekona\u0165 o\u010dak\u00e1vania a maximalizova\u0165 hodnotu produktu. Z\u00e1kazn\u00edci produkty porovn\u00e1vaj\u00fa. S najv\u00e4\u010d\u0161ou pravdepodobnos\u0165ou existuje minim\u00e1lne jeden pr\u00edbuzn\u00fd produkt, s ktor\u00fdm ho dok\u00e1\u017eu porovna\u0165. Vznik\u00e1 tak ist\u00e1 miera o\u010dak\u00e1van\u00ed, ktor\u00fa va\u0161i z\u00e1kazn\u00edci maj\u00fa.<\/p>\n<p>Identifikujte svoju konkurenciu a jej slab\u00e9 str\u00e1nky. Je d\u00f4le\u017eit\u00e9 porozumie\u0165 kvalite konkuren\u010dn\u00fdch produktov a tie\u017e, kde v rozmedz\u00ed kvality sa tie va\u0161e nach\u00e1dzaj\u00fa. Nielen\u017ee v\u00e1m konkurencia napovie, ako dobr\u00fd mus\u00ed by\u0165 v\u00e1\u0161 produkt, aby uspel, ale porad\u00ed v\u00e1m aj ko\u013eko by mal st\u00e1\u0165 a ako by mal by\u0165 zabalen\u00fd. Zistite, ak\u00e9 aktivity rob\u00ed konkurencia, aby produkt predala. A \u010do je najd\u00f4le\u017eitej\u0161ie, v \u010dom spo\u010d\u00edvaj\u00fa nedostatky konkurencie, ktor\u00e9 bud\u00fa va\u0161ou vstupnou br\u00e1nou k odl\u00ed\u0161eniu sa a k \u00faspechu.<\/p>\n<p>Prieskum konkurencie m\u00f4\u017ee odhali\u0165 nielen nedostatky v samotnom produkte, ale aj v sp\u00f4sobe, ktor\u00fdm je prezentovan\u00fd a do \u010doho je zabalen\u00fd. Obal je najv\u00fdraznej\u0161\u00edm n\u00e1strojom pre odl\u00ed\u0161enie a unik\u00e1tnu identifik\u00e1ciu produktu so zna\u010dkou. Tak, ako si takmer ka\u017ed\u00fd pri poh\u013eade na elegantn\u00fd obal so strieborn\u00fdm jablkom produkt okam\u017eite spoj\u00ed so zna\u010dkou Apple, tak sa mus\u00ed ka\u017ed\u00fd predajca a market\u00e9r pozera\u0165 na obal svojich vlastn\u00fdch produktov ako na hlavn\u00fd predajn\u00fd n\u00e1stroj. Ako bal\u00ed konkurencia svoje produkty? V ak\u00fdch ve\u013ekostiach, objemoch a typoch obalov? Odpove\u010f na t\u00fato z\u00e1kladn\u00fa ot\u00e1zku v\u00e1m napovie, \u010do robi\u0165 inak a lep\u0161ie.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Budte_si_vedomi_hodnoty_atraktivneho_obalu_a_balenia_a_vyuzite_ich_na_maximum\"><\/span>5. Bu\u010fte si vedom\u00ed hodnoty atrakt\u00edvneho obalu a balenia a vyu\u017eite ich na maximum.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Produkt m\u00f4\u017ee chuti\u0165 alebo vyzera\u0165 skvele, ale len m\u00e1lo \u013eud\u00ed si ho k\u00fapi, ak je pr\u00edli\u0161 drah\u00fd, v nepeknom alebo nedostato\u010dnom balen\u00ed, alebo pokia\u013e s\u00fa \u0161t\u00edtky a etikety na \u0148om neatrakt\u00edvne a neinforma\u010dn\u00e9. Obal mus\u00ed zodpoveda\u0165 produktu vo v\u0161etk\u00fdch smeroch. Ak je produkt luxusn\u00fd, lacn\u00fd a nekvalitn\u00fd obal nazna\u010duje presn\u00fd opak. Ak je najv\u00fdznamnej\u0161ou charakteristikou produktu jeho ekologick\u00e1 str\u00e1nka, plastov\u00e9 balenie by ju poprelo.<\/p>\n<p>Produktov\u00fd obal a jeho etiketa m\u00e1 okrem z\u00e1kladnej ochrannej a transportnej funkcii nemenej d\u00f4le\u017eit\u00fa \u00falohu, a to:<\/p>\n<ul>\n<li>presved\u010di\u0165 z\u00e1kazn\u00edka, aby si v\u00fdrobok k\u00fapil,<\/li>\n<li>z\u00e1kazn\u00edka informova\u0165,<\/li>\n<li>asistova\u0165 predajcom pri predaji,<\/li>\n<li>poradi\u0165 z\u00e1kazn\u00edkovi, ako v\u00fdrobok spr\u00e1vne pou\u017e\u00edva\u0165.<\/li>\n<\/ul>\n<p>Vytvorenie zauj\u00edmav\u00e9ho produktu, ktor\u00fd si z\u00e1kazn\u00edci ob\u013e\u00fabili, vy\u017eaduje prevteli\u0165 sa z poz\u00edcie predajcu do poz\u00edcie z\u00e1kazn\u00edka a n\u00e1js\u0165 t\u00fa spr\u00e1vnu kombin\u00e1ciu medzi cenovo dostupnou v\u00fdrobou, spr\u00e1vne zvolenou cenou, atrakt\u00edvnym obalom, rozumn\u00fdm a efekt\u00edvnym marketingom a, v neposlednom rade, otvorenej komunik\u00e1cie so z\u00e1kazn\u00edkmi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Predajn\u00e9 met\u00f3dy zalo\u017een\u00e9 na prezentovan\u00ed produktu ako najlep\u0161ieho na svete u\u017e \u017eiadneho z\u00e1kazn\u00edka nepresved\u010dia. \u00daspech produktu, ktor\u00fd sa pred\u00e1va s\u00e1m, z\u00e1vis\u00ed od kombin\u00e1cie viacer\u00fdch premenn\u00fdch, najm\u00e4 od kvality v\u00fdrobku, samotn\u00e9ho [&#8230;]<\/p>\n","protected":false},"author":42,"featured_media":136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102,103],"tags":[105,83],"class_list":["post-135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nase-obaly-a-novinky","category-tipy-a-navody","tag-navody","tag-produkty"],"acf":[],"yoast_head":"\n<title>Tipy, ako viac zauja\u0165 va\u0161\u00edm produktom | RAJA<\/title>\n<meta name=\"description\" content=\"Ako urobi\u0165 v\u00e1\u0161 produkt zauj\u00edmavej\u0161\u00edm, aby sa stal magnetom pre z\u00e1kazn\u00edkov? 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