{"id":1596,"date":"2023-10-13T16:23:07","date_gmt":"2023-10-13T16:23:07","guid":{"rendered":"https:\/\/www.rajapack.sk\/blog-sk\/?p=1596"},"modified":"2023-10-13T16:23:07","modified_gmt":"2023-10-13T16:23:07","slug":"vystupte-z-radu-vdaka-prisposobenym-obalom-a-vlastnej-tlaci","status":"publish","type":"post","link":"https:\/\/www.rajapack.sk\/blog-sk\/vystupte-z-radu-vdaka-prisposobenym-obalom-a-vlastnej-tlaci","title":{"rendered":"Vyst\u00fapte z radu v\u010faka prisp\u00f4soben\u00fdm obalom a vlastnej tla\u010di"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/vystupte-z-radu-vdaka-prisposobenym-obalom-a-vlastnej-tlaci\/#Obaly_na_mieru\" title=\"Obaly na mieru\">Obaly na mieru<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/vystupte-z-radu-vdaka-prisposobenym-obalom-a-vlastnej-tlaci\/#Spravnym_obalom_s_potlacou_dokazete_zaposobit\" title=\"Spr\u00e1vnym obalom s potla\u010dou dok\u00e1\u017eete zap\u00f4sobi\u0165\">Spr\u00e1vnym obalom s potla\u010dou dok\u00e1\u017eete zap\u00f4sobi\u0165<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/vystupte-z-radu-vdaka-prisposobenym-obalom-a-vlastnej-tlaci\/#Obaly_na_mieru_pre_vas_sortiment_aj_vasich_zakaznikov\" title=\"Obaly na mieru pre v\u00e1\u0161 sortiment aj va\u0161ich z\u00e1kazn\u00edkov\">Obaly na mieru pre v\u00e1\u0161 sortiment aj va\u0161ich z\u00e1kazn\u00edkov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/vystupte-z-radu-vdaka-prisposobenym-obalom-a-vlastnej-tlaci\/#Siroka_skala_obalovych_materialov_na_rozne_ucely\" title=\"\u0160irok\u00e1 \u0161k\u00e1la obalov\u00fdch materi\u00e1lov na r\u00f4zne \u00fa\u010dely\">\u0160irok\u00e1 \u0161k\u00e1la obalov\u00fdch materi\u00e1lov na r\u00f4zne \u00fa\u010dely<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/vystupte-z-radu-vdaka-prisposobenym-obalom-a-vlastnej-tlaci\/#Pre_e-shopy_sa_najlepsie_hodia\" title=\"Pre e-shopy sa najlep\u0161ie hodia:\">Pre e-shopy sa najlep\u0161ie hodia:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/vystupte-z-radu-vdaka-prisposobenym-obalom-a-vlastnej-tlaci\/#V_kamennych_predajniach_ocenite\" title=\"V kamenn\u00fdch predajniach ocen\u00edte::\">V kamenn\u00fdch predajniach ocen\u00edte::<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/vystupte-z-radu-vdaka-prisposobenym-obalom-a-vlastnej-tlaci\/#Na_co_treba_mysliet_pri_navrhovani_obalov_Mame_pre_vas_4_TIPY_ktore_mozu_zvysit_vas_predaj_Obal_by_mal_byt\" title=\"Na \u010do treba myslie\u0165 pri navrhovan\u00ed obalov? M\u00e1me pre v\u00e1s 4 TIPY, ktor\u00e9 m\u00f4\u017eu zv\u00fd\u0161i\u0165 v\u00e1\u0161 predaj. Obal by mal by\u0165::\">Na \u010do treba myslie\u0165 pri navrhovan\u00ed obalov? M\u00e1me pre v\u00e1s 4 TIPY, ktor\u00e9 m\u00f4\u017eu zv\u00fd\u0161i\u0165 v\u00e1\u0161 predaj. Obal by mal by\u0165::<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Obaly_na_mieru\"><\/span>Obaly na mieru<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p style=\"text-align: justify;\"><strong>Z\u00e1kladnou pridanou hodnotou obalov na mieru je mo\u017enos\u0165 up\u00fata\u0165 pozornos\u0165 z\u00e1kazn\u00edkov origin\u00e1lnou potla\u010dou pod\u013ea va\u0161ich predst\u00e1v. \u010ci u\u017e ide o firemn\u00e9 log\u00e1, slogany, fotografie v\u00fdrobkov alebo in\u00e9 zauj\u00edmav\u00e9 mot\u00edvy, potla\u010d m\u00f4\u017ee va\u0161e obaly v\u00fdrazne odl\u00ed\u0161i\u0165 od konkurencie. V\u00fdberom spr\u00e1vnych farieb a grafick\u00fdch prvkov z\u00e1rove\u0148 v\u00fdrazne posiln\u00edte rozpoznate\u013enos\u0165 a zapam\u00e4tate\u013enos\u0165 va\u0161ej zna\u010dky, a t\u00fdm aj jej lojalitu.<\/strong><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Spravnym_obalom_s_potlacou_dokazete_zaposobit\"><\/span>Spr\u00e1vnym obalom s potla\u010dou dok\u00e1\u017eete zap\u00f4sobi\u0165<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.rajapack.sk\/personalizovane-balenie_cms_000069.html\">Obaly na mieru<\/a> nie s\u00fa len m\u00f3dnym v\u00fdstrelkom, ale m\u00f4\u017eu v\u00e1m a va\u0161im produktom pom\u00f4c\u0165 v mnoh\u00fdch oh\u013eadoch. Psychol\u00f3gia predaja to vie. \u010co dok\u00e1\u017ee tak\u00fdto origin\u00e1lny obal?<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Vyvola\u0165 pozit\u00edvne em\u00f3cie<\/strong>:\u00a0Design a pr\u00ed\u0165a\u017elivos\u0165 obalu m\u00f4\u017eu vyvola\u0165 pr\u00edjemn\u00e9 pocity, ako je rados\u0165, vzru\u0161enie alebo pocit luxusu. Tak\u00e9to em\u00f3cie m\u00f4\u017eu zv\u00fd\u0161i\u0165 motiv\u00e1ciu z\u00e1kazn\u00edkov k n\u00e1kupu.<\/li>\n<li><strong>Vytvori\u0165 pocit jedine\u010dnosti: <\/strong>Origin\u00e1lne a prepracovan\u00e9 balenie m\u00f4\u017ee z\u00e1kazn\u00edkom u\u013eah\u010di\u0165 nadobudn\u00fa\u0165 dojem, \u017ee v\u00fdrobok je ur\u010den\u00fd pre nich. To zvy\u0161uje ich lojalitu k zna\u010dke.<\/li>\n<li><strong>Vytvori\u0165 pocit d\u00f4very<\/strong>:\u00a0Kvalitn\u00fd obalov\u00fd materi\u00e1l a poctiv\u00e9 spracovanie signalizuj\u00fa z\u00e1kazn\u00edkom, \u017ee samotn\u00fd v\u00fdrobok je vyroben\u00fd z kvalitn\u00fdch materi\u00e1lov a \u017ee (va\u0161a) zna\u010dka venuje pozornos\u0165 aj t\u00fdm najmen\u0161\u00edm detailom. To m\u00f4\u017ee zohr\u00e1va\u0165 d\u00f4le\u017eit\u00fa \u00falohu pri budovan\u00ed d\u00f4very u potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1557 size-medium aligncenter\" src=\"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/Krabice-a-postovni-obaly-s-potiskem-300x196.png\" alt=\"Obaly s vlastnou potla\u010dou\" width=\"300\" height=\"196\" \/><\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/www.rajapack.sk\/personalizovane-balenie_cms_000069.html\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#276ef1;border-color:#2058c1;border-radius:45px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#FFFFFF;padding:0px 22px;font-size:17px;line-height:34px;border-color:#689af6;border-radius:45px;text-shadow:none\"> Vytvorte si obal s vlastnou potla\u010dou<\/span><\/a><\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Obaly_na_mieru_pre_vas_sortiment_aj_vasich_zakaznikov\"><\/span>Obaly na mieru pre v\u00e1\u0161 sortiment aj va\u0161ich z\u00e1kazn\u00edkov<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Ve\u013ekou v\u00fdhodou obalov na mieru je mo\u017enos\u0165 prisp\u00f4sobi\u0165 nielen ich vzh\u013ead, ale aj rozmery a tvar v\u00e1\u0161mu sortimentu. T\u00fdmto sp\u00f4sobom eliminujete nadbyto\u010dn\u00fd priestor v obale, u\u0161etr\u00edte obalov\u00fd materi\u00e1l a v\u00fdrobky s\u00fa v takomto obale bezpe\u010dnej\u0161ie ulo\u017een\u00e9.<\/p>\n<p style=\"text-align: justify;\"><strong>Pri navrhovan\u00ed vlastn\u00e9ho obalu zoh\u013eadnite:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Ve\u013ekos\u0165 a tvar va\u0161ich v\u00fdrobkov.<\/li>\n<li>Po\u010det kusov v balen\u00ed.<\/li>\n<li>Sp\u00f4sob skladovania a prepravy.<\/li>\n<li>Ergon\u00f3mia pri manipul\u00e1cii a vystavovan\u00ed.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Obaly prisp\u00f4soben\u00e9 va\u0161im po\u017eiadavk\u00e1m prin\u00e1\u0161aj\u00fa cel\u00fd rad v\u00fdhod od \u00faspory miesta pri skladovan\u00ed a\u017e po bezpe\u010dnej\u0161iu prepravu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1535 size-medium\" src=\"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/Hneda-klopova-krabice-3VVL-1-300x226.jpg\" alt=\"Krabice na m\u00edru\" width=\"300\" height=\"226\" \/><\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/www.rajapack.sk\/kartonove-krabice\/na-miru_C1016.html\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#276ef1;border-color:#2058c1;border-radius:45px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#FFFFFF;padding:0px 22px;font-size:17px;line-height:34px;border-color:#689af6;border-radius:45px;text-shadow:none\"> Potrebujete krabice na mieru?<\/span><\/a><\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Siroka_skala_obalovych_materialov_na_rozne_ucely\"><\/span>\u0160irok\u00e1 \u0161k\u00e1la obalov\u00fdch materi\u00e1lov na r\u00f4zne \u00fa\u010dely<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Pri navrhovan\u00ed obalov na mieru je tie\u017e d\u00f4le\u017eit\u00e9 vybra\u0165 spr\u00e1vny materi\u00e1l. M\u00e1me pre v\u00e1s k dispoz\u00edcii \u0161irok\u00fa \u0161k\u00e1lu kvalitn\u00fdch obalov\u00fdch materi\u00e1lov, od kart\u00f3nu a\u017e po f\u00f3liu a samolepiace etikety. Ka\u017ed\u00fd materi\u00e1l m\u00e1 svoje \u0161pecifick\u00e9 vlastnosti a v\u00fdhody.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Pre_e-shopy_sa_najlepsie_hodia\"><\/span>Pre e-shopy sa najlep\u0161ie hodia:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li><a href=\"https:\/\/www.rajapack.sk\/kartonove-krabice_C10.html\">Kart\u00f3nov\u00e9 krabice<\/a>, ide\u00e1lne na bezpe\u010dn\u00fa prepravu tovaru.<\/li>\n<li><a href=\"https:\/\/www.rajapack.sk\/obalky-tubusy\/narazuvzdorne-obalky_C1514.html\">Bublinkov\u00e9 ob\u00e1lky<\/a> na ochranu krehk\u00fdch predmetov.<\/li>\n<li><a href=\"https:\/\/www.rajapack.sk\/paletizacia-folie\/rucna-stretch-folia_C4010.html\">Stretch f\u00f3lie<\/a> na upevnenie v\u00fdrobkov na palet\u00e1ch.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"V_kamennych_predajniach_ocenite\"><\/span>V kamenn\u00fdch predajniach ocen\u00edte::<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li>Predajn\u00e9 stojany z kart\u00f3nu, ktor\u00e9 vhodn\u00fdm sp\u00f4sobom prezentuj\u00fa tovar..<\/li>\n<li>Samolepiace etikety a f\u00f3lie na ozna\u010dovanie reg\u00e1lov a v\u00fdkladov..<\/li>\n<li>Tla\u010d samolepiacich f\u00f3li\u00ed na balenie v\u00fdrobkov.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">V\u00fdberom spr\u00e1vneho materi\u00e1lu m\u00f4\u017eete maximalizova\u0165 ochranu a zlep\u0161i\u0165 prezent\u00e1ciu svojich v\u00fdrobkov. V\u00fdrobky v kvalitnom a origin\u00e1lnom balen\u00ed spotrebitelia \u010dasto vn\u00edmaj\u00fa ako hodnotnej\u0161ie a d\u00f4veryhodnej\u0161ie. Okrem zv\u00fd\u0161enej d\u00f4very v kvalitu va\u0161ich v\u00fdrobkov to m\u00e1 pozit\u00edvny vplyv na povedomie o zna\u010dke, a teda aj na predaj.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1597 size-medium\" src=\"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/Stretch-folie-300x300.png\" alt=\"Stretch f\u00f3lia\" width=\"300\" height=\"300\" \/><\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/www.rajapack.sk\/?query=f%C3%B3lia&#038;SearchCat=natural&#038;SearchQuery=f%C3%B3lia\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#276ef1;border-color:#2058c1;border-radius:45px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#FFFFFF;padding:0px 22px;font-size:17px;line-height:34px;border-color:#689af6;border-radius:45px;text-shadow:none\"> S f\u00f3liou zabal\u00edte ka\u017ed\u00fd v\u00fdrobok<\/span><\/a><\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Na_co_treba_mysliet_pri_navrhovani_obalov_Mame_pre_vas_4_TIPY_ktore_mozu_zvysit_vas_predaj_Obal_by_mal_byt\"><\/span>Na \u010do treba myslie\u0165 pri navrhovan\u00ed obalov? M\u00e1me pre v\u00e1s <strong>4 TIPY, ktor\u00e9 m\u00f4\u017eu zv\u00fd\u0161i\u0165 v\u00e1\u0161 predaj.<\/strong> Obal by mal by\u0165::<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li><strong>vizu\u00e1lne atrakt\u00edvne<\/strong>.\u00a0Mal by up\u00fata\u0165 pozornos\u0165 z\u00e1kazn\u00edka a vzbudi\u0165 v \u0148om z\u00e1ujem dozvedie\u0165 sa o v\u00fdrobku viac.<\/li>\n<li><strong>informat\u00edvny<\/strong>, t. j. poskytn\u00fa\u0165 z\u00e1kazn\u00edkovi v\u0161etky potrebn\u00e9 inform\u00e1cie o v\u00fdrobku. Mal by obsahova\u0165 podrobnosti o jeho vlastnostiach, v\u00fdhod\u00e1ch a sp\u00f4sobe pou\u017eitia.<\/li>\n<li><strong>funk\u010dn\u00fd, <\/strong> j. mal by sa da\u0165 \u013eahko pou\u017e\u00edva\u0165, otv\u00e1ra\u0165 a nosi\u0165.<\/li>\n<li><strong>dobre cielen\u00fd<\/strong>, t. j. v s\u00falade s cie\u013eovou skupinou z\u00e1kazn\u00edkov. Mal by by\u0165 navrhnut\u00fd tak, aby oslovil z\u00e1kazn\u00edkov, pre ktor\u00fdch je prim\u00e1rne ur\u010den\u00fd.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">U\u017e viete, ako bude vyzera\u0165 va\u0161e <a href=\"https:\/\/www.rajapack.sk\/personalizovane-balenie_cms_000069.html\">prisp\u00f4soben\u00e9<\/a> balenie? Ak si nie ste ist\u00ed, nechajte si poradi\u0165, <a href=\"https:\/\/www.rajapack.sk\/kontaktny-formular_cms_000034.html\">sme tu pre v\u00e1s<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obaly na mieru Z\u00e1kladnou pridanou hodnotou obalov na mieru je mo\u017enos\u0165 up\u00fata\u0165 pozornos\u0165 z\u00e1kazn\u00edkov origin\u00e1lnou potla\u010dou pod\u013ea va\u0161ich predst\u00e1v. \u010ci u\u017e ide o firemn\u00e9 log\u00e1, slogany, fotografie v\u00fdrobkov alebo in\u00e9 [&#8230;]<\/p>\n","protected":false},"author":64,"featured_media":767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[21,105,83,111,114],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-navody","tag-krabice","tag-navody","tag-produkty","tag-sluzby","tag-zakazkova-vyroba"],"acf":[],"yoast_head":"\n<title>Obaly na mieru: vlastn\u00e1 tla\u010d a obalov\u00fd materi\u00e1l | RAJA<\/title>\n<meta name=\"description\" content=\"Ka\u017ed\u00fd vie, \u017ee obal v\u00fdrobku pred\u00e1va. 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