{"id":1775,"date":"2024-04-05T08:25:13","date_gmt":"2024-04-05T08:25:13","guid":{"rendered":"https:\/\/www.rajapack.sk\/blog-sk\/?p=1775"},"modified":"2024-04-05T08:34:45","modified_gmt":"2024-04-05T08:34:45","slug":"6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit","status":"publish","type":"post","link":"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit","title":{"rendered":"6 be\u017en\u00fdch probl\u00e9mov v logistike e-commerce (a ako ich rie\u0161i\u0165)"},"content":{"rendered":"<p><strong>By\u0165 zodpovedn\u00fd za strat\u00e9giu dopravy a logistiky spolo\u010dnosti v oblasti e-commerce nie je v\u017edy jednoduch\u00e9. Od riadenia z\u00e1sob a z\u00e1sobovania a\u017e po smerovanie a prepravu tovaru zo skladu v\u00e1m m\u00f4\u017ee r\u00fdchlo unikn\u00fa\u0165 nespo\u010detn\u00e9 mno\u017estvo detailov. Ka\u017ed\u00fd z t\u00fdchto detailov ovplyv\u0148uje sk\u00fasenos\u0165 z\u00e1kazn\u00edkov s va\u0161\u00edm e-shopom aj va\u0161u potenci\u00e1lnu ziskovos\u0165. Dva prvky, ktor\u00e9 by v\u00e1s mali motivova\u0165, aby ste v\u0161etko zvl\u00e1dli majstrovsky.<\/strong><\/p>\n<p>Na\u0161i odborn\u00edci v\u00e1m pom\u00f4\u017eu pri rie\u0161en\u00ed naj\u010dastej\u0161\u00edch probl\u00e9mov logistiky e-shopov, ktor\u00e9 sme tu pre v\u00e1s zhroma\u017edili \u2013 samozrejme, spolu s praktick\u00fdmi rie\u0161eniami.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\/#Optimalizujte_svoje_zasoby_tak_aby_ste_lepsie_spracovali_objednavky\" title=\"Optimalizujte svoje z\u00e1soby tak, aby ste lep\u0161ie spracovali objedn\u00e1vky\">Optimalizujte svoje z\u00e1soby tak, aby ste lep\u0161ie spracovali objedn\u00e1vky<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\/#Riesenia_ktore_treba_zaviest\" title=\"Rie\u0161enia, ktor\u00e9 treba zavies\u0165\">Rie\u0161enia, ktor\u00e9 treba zavies\u0165<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\/#Urychlite_pripravu_objednavky\" title=\"Ur\u00fdchlite pr\u00edpravu objedn\u00e1vky\">Ur\u00fdchlite pr\u00edpravu objedn\u00e1vky<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\/#Riesenia_ktore_treba_zaviest-2\" title=\"Rie\u0161enia, ktor\u00e9 treba zavies\u0165\">Rie\u0161enia, ktor\u00e9 treba zavies\u0165<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\/#Poskytnite_odlisnu_zakaznicku_skusenost\" title=\"Poskytnite odli\u0161n\u00fa z\u00e1kazn\u00edcku sk\u00fasenos\u0165\">Poskytnite odli\u0161n\u00fa z\u00e1kazn\u00edcku sk\u00fasenos\u0165<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\/#Riesenia_ktore_treba_zaviest-3\" title=\"Rie\u0161enia, ktor\u00e9 treba zavies\u0165\">Rie\u0161enia, ktor\u00e9 treba zavies\u0165<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\/#Efektivne_spravujte_vratenie_objednavok\" title=\"Efekt\u00edvne spravujte vr\u00e1tenie objedn\u00e1vok\">Efekt\u00edvne spravujte vr\u00e1tenie objedn\u00e1vok<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\/#Riesenia_ktore_treba_zaviest-4\" title=\"Rie\u0161enia, ktor\u00e9 treba zavies\u0165\">Rie\u0161enia, ktor\u00e9 treba zavies\u0165<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\/#Kontrolujte_naklady_na_logistiku_e-commerce\" title=\"Kontrolujte n\u00e1klady na logistiku e-commerce\">Kontrolujte n\u00e1klady na logistiku e-commerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\/#Riesenia_ktore_treba_zaviest-5\" title=\"Rie\u0161enia, ktor\u00e9 treba zavies\u0165\">Rie\u0161enia, ktor\u00e9 treba zavies\u0165<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\/#Zavedte_ekologicky_zodpovednu_e-commerce_logistiku\" title=\"Zave\u010fte ekologicky zodpovedn\u00fa e-commerce logistiku\">Zave\u010fte ekologicky zodpovedn\u00fa e-commerce logistiku<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\/#Riesenia_ktore_treba_zaviest-6\" title=\"Rie\u0161enia, ktor\u00e9 treba zavies\u0165\">Rie\u0161enia, ktor\u00e9 treba zavies\u0165<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Optimalizujte_svoje_zasoby_tak_aby_ste_lepsie_spracovali_objednavky\"><\/span><strong>Optimalizujte svoje z\u00e1soby tak, aby ste lep\u0161ie spracovali objedn\u00e1vky<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V hornej \u010dasti dod\u00e1vate\u013esk\u00e9ho re\u0165azca je k\u013e\u00fa\u010dov\u00e9 riadenie ponuky a dopytu va\u0161ich dod\u00e1vate\u013eov. Umo\u017e\u0148uje v\u00e1m zn\u00ed\u017ei\u0165 <strong>nadmern\u00e9 z\u00e1soby alebo v\u00fdpadky z\u00e1sob<\/strong>.<\/p>\n<p>D\u00f4le\u017eit\u00e9 je v\u0161ak aj monitorovanie z\u00e1sob, aby ste v\u017edy vedeli, \u010do je a \u010do nie je k dispoz\u00edcii. T\u00e1to dostupnos\u0165 zohr\u00e1va d\u00f4le\u017eit\u00fa \u00falohu pri sk\u00fasenostiach, ktor\u00e9 pon\u00fakate svojim z\u00e1kazn\u00edkom, ktor\u00ed nesm\u00fa by\u0165 sklaman\u00ed, pokia\u013e ide o dodacie lehoty.<\/p>\n<p>Va\u0161ou \u00falohou je preto zavies\u0165 rozumn\u00fa strat\u00e9giu z\u00e1sobovania a zorganizova\u0165 logistick\u00fd sklad e-commerce tak, aby ste mohli <strong>spr\u00e1vne spravova\u0165 svoje z\u00e1soby<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Riesenia_ktore_treba_zaviest\"><\/span><strong>Rie\u0161enia, ktor\u00e9 treba zavies\u0165<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Vyberte si sp\u00f4sob skladovania vhodn\u00fd pre va\u0161u firmu.<\/strong><\/p>\n<ul>\n<li><strong>Met\u00f3da FIFO<\/strong>, pri ktorej skladujete v\u00fdrobky, ktor\u00e9 boli dlho na sklade, \u010do najbli\u017e\u0161ie k baliacemu priestoru, je ide\u00e1lna pre v\u00fdrobky podliehaj\u00face skaze.<\/li>\n<li><strong>Met\u00f3da LIFO<\/strong> (opak met\u00f3dy FIFO) v\u00e1m umo\u017en\u00ed \u013eahk\u00fd pr\u00edstup k najnov\u0161\u00edm v\u00fdrobkom.<\/li>\n<li><strong>Met\u00f3da ABC<\/strong> umo\u017e\u0148uje optimalizova\u0165 priestor pod\u013ea obratu v\u00fdrobkov \u2013 produkty, ktor\u00e9 sa objedn\u00e1vaj\u00fa naj\u010dastej\u0161ie, s\u00fa najbli\u017e\u0161ie k vychyst\u00e1va\u010dom.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1356 aligncenter\" src=\"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/FIFO-LIFO-300x205-1.jpg\" alt=\"\" width=\"300\" height=\"205\" \/><\/p>\n<p>Ak sa chcete dozvedie\u0165 viac o sp\u00f4soboch ukladania, pre\u010d\u00edtajte si <a href=\"https:\/\/www.rajapack.sk\/blog-sk\/viete-ako-efektivne-skladovat-svoje-produkty-podme-sa-spolocne-pozriet-na-niektore-metody\">\u010dl\u00e1nok na t\u00fato t\u00e9mu<\/a>.<\/p>\n<p><strong>Zave\u010fte v sklade met\u00f3du ozna\u010dovania<\/strong>, ktor\u00e1 jasne identifikuje ka\u017ed\u00fa z\u00f3nu. Ak ste si vybrali met\u00f3du ABC, m\u00f4\u017eete napr\u00edklad v sklade definova\u0165 z\u00f3ny A, B a C alebo ozna\u010di\u0165 reg\u00e1ly pod\u013ea r\u00f4znych typov v\u00fdrobkov, ktor\u00e9 obsahuj\u00fa.<\/p>\n<p><strong>Vybavte sa syst\u00e9mom WMS (Warehouse Management System)<\/strong> na riadenie z\u00e1sob a invent\u00e1ra. Ide o softv\u00e9r, ktor\u00fd umo\u017e\u0148uje sledova\u0165 pr\u00edjem a v\u00fddaj z\u00e1sob, tak\u017ee m\u00e1te v\u017edy 360\u00b0 preh\u013ead o tom, \u010do sa v sklade deje.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Urychlite_pripravu_objednavky\"><\/span><strong>Ur\u00fdchlite pr\u00edpravu objedn\u00e1vky<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dobre to pozn\u00e1te: Va\u0161i z\u00e1kazn\u00edci o\u010dak\u00e1vaj\u00fa st\u00e1le r\u00fdchlej\u0161ie a efekt\u00edvnej\u0161ie dod\u00e1vky. Navy\u0161e \u010del\u00edte konkuren\u010dn\u00fdm platform\u00e1m elektronick\u00e9ho obchodu, ktor\u00e9 \u010doraz \u010dastej\u0161ie zav\u00e1dzaj\u00fa minim\u00e1lne dodacie lehoty, ako napr\u00edklad doru\u010denie do 24 alebo 48 hod\u00edn.<\/p>\n<p>Z va\u0161ej strany ako e-obchodn\u00edka si to vy\u017eaduje nielen v\u00fdber dopravcov, ktor\u00ed re\u0161pektuj\u00fa tento typ term\u00ednu, ale aj optimaliz\u00e1ciu <strong>f\u00e1zy pr\u00edpravy objedn\u00e1vky, aby ste mohli svoje produkty r\u00fdchlo a efekt\u00edvne zabali\u0165.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Riesenia_ktore_treba_zaviest-2\"><\/span><strong>Rie\u0161enia, ktor\u00e9 treba zavies\u0165<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Optimalizujte svoju oblas\u0165 pr\u00edpravy objedn\u00e1vok <\/strong>a najm\u00e4 baliacu stanicu. Zr\u00fdchlite t\u00fdm balenie, ale z\u00e1rove\u0148 stanicu urob\u00edte ergonomickej\u0161ou, aby ste zn\u00ed\u017eili nam\u00e1hanie v sklade. Uistite sa, \u017ee ste starostlivo vybrali st\u00f4l (ktor\u00fd mus\u00ed by\u0165 \u010do najergonomickej\u0161\u00ed) a umiestnite najpou\u017e\u00edvanej\u0161ie n\u00e1stroje v dosahu oper\u00e1torov.<\/p>\n<p><strong>Vyberte si \u010dasovo \u00fasporn\u00e9 balenie<\/strong>. Obaly, ako napr\u00edklad krabice s okam\u017eitou alebo r\u00fdchlou mont\u00e1\u017eou (ktor\u00e9 sa automaticky zostavuj\u00fa stla\u010den\u00edm bo\u010dn\u00fdch str\u00e1n) alebo obaly s integrovan\u00fdm polstrovan\u00edm, v\u00e1m pom\u00f4\u017eu u\u0161etri\u0165 cenn\u00e9 sekundy pri pr\u00edprave objedn\u00e1vky.<\/p>\n<p>In\u0161talujte v sklade <strong>baliace stroje, ako s\u00fa stroje na v\u00fdrobu papiera alebo vzduchov\u00e9ho vank\u00fa\u0161a<\/strong>. Ak pravidelne pou\u017e\u00edvate v\u00fdpl\u0148ov\u00e9 materi\u00e1ly vo svojich z\u00e1sielkach, tieto stroje v\u00e1m umo\u017enia zv\u00fd\u0161i\u0165 r\u00fdchlos\u0165 balenia a zabezpe\u010di\u0165 ochranu va\u0161ich produktov. M\u00f4\u017eete sa rozhodn\u00fa\u0165 aj pre p\u00e1skovacie stroje, aby ste ur\u00fdchlili t\u00fato f\u00e1zu balenia.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Poskytnite_odlisnu_zakaznicku_skusenost\"><\/span><strong>Poskytnite odli\u0161n\u00fa z\u00e1kazn\u00edcku sk\u00fasenos\u0165<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ak chcete \u010deli\u0165 konkurencii a udr\u017ea\u0165 si z\u00e1kazn\u00edkov, mus\u00edte pracova\u0165 na z\u00e1kazn\u00edckej sk\u00fasenosti s va\u0161ou zna\u010dkou. Ako e-commerce podnik to samozrejme znamen\u00e1 pon\u00faknu\u0165 z\u00e1kazn\u00edkom bezprobl\u00e9mov\u00fd z\u00e1\u017eitok z online nakupovania.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Riesenia_ktore_treba_zaviest-3\"><\/span><strong>Rie\u0161enia, ktor\u00e9 treba zavies\u0165<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Vyberte si prepravcov zameran\u00fdch na z\u00e1kazn\u00edcku sk\u00fasenos\u0165<\/strong>. Najm\u00e4 mus\u00edte by\u0165 schopn\u00ed pon\u00faknu\u0165 svojim z\u00e1kazn\u00edkom r\u00f4zne mo\u017enosti prepravy. V pr\u00edpade doru\u010dovania do domu musia by\u0165 va\u0161i dopravcovia schopn\u00ed poskytn\u00fa\u0165 z\u00e1kazn\u00edkom skuto\u010dn\u00fa flexibilitu a pon\u00faknu\u0165 optim\u00e1lne sledovanie z\u00e1sielok.<\/p>\n<p><strong>Pri rozba\u013eovan\u00ed v\u00fdrobkov bu\u010fte opatrn\u00ed<\/strong>. Na tento \u00fa\u010del si vyberte balenie, ktor\u00e9 u\u013eah\u010duje otv\u00e1ranie z\u00e1sielok. Ide\u00e1lne s\u00fa napr\u00edklad obaly s odtrh\u00e1vacou p\u00e1skou alebo uz\u00e1ver z gumovej p\u00e1sky namiesto lepiacej p\u00e1sky. Mali by ste tie\u017e dba\u0165 na prezent\u00e1ciu fakt\u00far a do bal\u00edkov zahrn\u00fa\u0165 dobroty a in\u00e9 mal\u00e9 prekvapenia, aby ste dosiahli to\u013eko \u017eiadan\u00fd &#8222;wow&#8220; efekt.<\/p>\n<p><strong>Prisp\u00f4sobte si obal<\/strong> \u2013 alebo si ho dokonca vytvorte pod\u013ea svojich po\u017eiadaviek. M\u00f4\u017eete najm\u00e4 zv\u00fdrazni\u0165 farby va\u0161ej zna\u010dky na samotnom obale (zvonku alebo zvn\u00fatra), alebo dokonca na sp\u00f4sobe vyp\u013a\u0148ania. M\u00f4\u017eete tie\u017e zahrn\u00fa\u0165 marketingov\u00fd slogan alebo QR k\u00f3d, aby ste mohli pokra\u010dova\u0165 v z\u00e1kazn\u00edckej sk\u00fasenosti online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1298 aligncenter\" src=\"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/testovinyobal-300x202.jpg\" alt=\"\" width=\"300\" height=\"202\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Efektivne_spravujte_vratenie_objednavok\"><\/span><strong>Efekt\u00edvne spravujte vr\u00e1tenie objedn\u00e1vok<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sp\u00f4sob, ak\u00fdm spravujete vr\u00e1tenie tovaru, m\u00f4\u017ee by\u0165 skuto\u010dn\u00fdm predajn\u00fdm argumentom pre va\u0161ich potenci\u00e1lnych z\u00e1kazn\u00edkov, ktor\u00ed sa chc\u00fa uisti\u0165, \u017ee si objednali spr\u00e1vny v\u00fdrobok a v pr\u00edpade potreby ho m\u00f4\u017eu vr\u00e1ti\u0165.<\/p>\n<p>Spr\u00e1va vr\u00e1tenia tovaru z\u00e1kazn\u00edkom m\u00f4\u017ee by\u0165 pre e-shop zlo\u017eitou \u00falohou. Mus\u00edte pravidelne aktualizova\u0165 skladov\u00e9 z\u00e1soby a zabezpe\u010di\u0165, aby sa v\u00fdrobky vracali v optim\u00e1lnom stave.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Riesenia_ktore_treba_zaviest-4\"><\/span><strong>Rie\u0161enia, ktor\u00e9 treba zavies\u0165<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Zverejnite na svojej webovej str\u00e1nke jasn\u00e9 z\u00e1sady spr\u00e1vy vr\u00e1tenia tovaru z\u00e1kazn\u00edkmi<\/strong>. Zd\u00f4raznite ju na \u0161peci\u00e1lnej str\u00e1nke, ale aj na predajn\u00fdch str\u00e1nkach. Uve\u010fte \u010do najjasnej\u0161ie z\u00e1sady vr\u00e1tenia tovaru vr\u00e1tane leh\u00f4t, v ktor\u00fdch je potrebn\u00e9 v\u00fdrobky vr\u00e1ti\u0165, a s\u00favisiacich n\u00e1kladov. Ak je to mo\u017en\u00e9, pon\u00faknite bezplatn\u00e9 vr\u00e1tenie tovaru.<\/p>\n<p><strong>Vyberte si obal na vr\u00e1tenie tovaru<\/strong>. Tie s\u00fa \u0161peci\u00e1lne navrhnut\u00e9 tak, aby chr\u00e1nili v\u00e1\u0161 tovar po\u010das prvej prepravy a n\u00e1sledn\u00e9ho vr\u00e1tenia. Maj\u00fa tie\u017e nieko\u013eko odtrh\u00e1vac\u00edch pr\u00fa\u017ekov, tak\u017ee z\u00e1kazn\u00edk ich m\u00f4\u017ee op\u00e4tovne pou\u017ei\u0165 priamo bez toho, aby musel h\u013eada\u0165 in\u00e9 obaly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kontrolujte_naklady_na_logistiku_e-commerce\"><\/span><strong>Kontrolujte n\u00e1klady na logistiku e-commerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u010ci u\u017e ste mal\u00fd e-shop alebo v\u00e4\u010d\u0161ia platforma, kontrola logistick\u00fdch n\u00e1kladov je pre va\u0161u ziskovos\u0165 k\u013e\u00fa\u010dov\u00e1. Ka\u017ed\u00fa polo\u017eku logistick\u00fdch v\u00fddavkov mo\u017eno tak \u010di onak optimalizova\u0165.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Riesenia_ktore_treba_zaviest-5\"><\/span><strong>Rie\u0161enia, ktor\u00e9 treba zavies\u0165<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Zn\u00ed\u017ete hmotnos\u0165 a objem expresn\u00fdch a medzin\u00e1rodn\u00fdch z\u00e1sielok<\/strong>. V\u00e4\u010d\u0161ina dopravcov \u00fa\u010dtuje poplatky za tieto typy doru\u010dovania na z\u00e1klade objemovej hmotnosti z\u00e1sielky. Venujte preto \u010das elimin\u00e1cii pr\u00e1zdneho priestoru v z\u00e1sielkach v\u00fdberom obalov, ktor\u00e9 s\u00fa \u010do najbli\u017e\u0161ie k v\u00e1\u0161mu tovaru.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-140 aligncenter\" src=\"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/2017\/07\/optimalna-velkost-balenia-300x212.jpg\" alt=\"optimalna-velkost-balenia\" width=\"300\" height=\"212\" \/><\/p>\n<p>Ak sa chcete dozvedie\u0165 viac, pozrite si n\u00e1\u0161ho <a href=\"https:\/\/www.rajapack.sk\/blog-sk\/chcete-znizit-svoje-naklady-pri-zasielkach-je-to-mozne-vdaka-automatizacii-balenia-a-optimalizacii-objemovej-hmotnosti-zasielok\">sprievodcu optimaliz\u00e1ciou hmotnosti a objemu z\u00e1sielok<\/a>.<\/p>\n<p><strong>Vykon\u00e1vajte pravideln\u00e9 v\u00fdberov\u00e9 konania, aby ste na\u0161li spr\u00e1vneho dopravcu za spr\u00e1vnu cenu<\/strong>. Tieto v\u00fdberov\u00e9 konania v\u00e1m umo\u017enia n\u00e1js\u0165 poskytovate\u013eov slu\u017eieb, ktor\u00ed zodpovedaj\u00fa va\u0161im o\u010dak\u00e1vaniam a o\u010dak\u00e1vaniam va\u0161ich z\u00e1kazn\u00edkov, ale z\u00e1rove\u0148 v\u00e1m umo\u017enia vynalo\u017ei\u0165 rozumn\u00fd rozpo\u010det.<\/p>\n<p><strong>V pr\u00edpade potreby zv\u00e1\u017ete mo\u017enos\u0165 vyu\u017eitia logistickej platformy<\/strong> elektronick\u00e9ho obchodu. Toto rie\u0161enie logistick\u00e9ho outsourcingu m\u00f4\u017eete zv\u00e1\u017ei\u0165, ak potrebujete spracova\u0165 naliehav\u00e9 z\u00e1sielky, rie\u0161i\u0165 sez\u00f3nne \u0161pi\u010dky alebo sa chcete s\u00fastredi\u0165 na svoju hlavn\u00fa \u010dinnos\u0165. Niektor\u00e9 platformy m\u00f4\u017eu pon\u00faka\u0165 zdie\u013ean\u00e9 n\u00e1klady na prepravu, \u010do v\u00e1m umo\u017en\u00ed zasiela\u0165 va\u0161e produkty za ni\u017e\u0161ie n\u00e1klady.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zavedte_ekologicky_zodpovednu_e-commerce_logistiku\"><\/span><strong>Zave\u010fte ekologicky zodpovedn\u00fa e-commerce logistiku<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Spotrebitelia maj\u00fa \u010doraz v\u00e4\u010d\u0161\u00ed sklon bojkotova\u0165 zna\u010dky, ktor\u00e9 pou\u017e\u00edvaj\u00fa postupy ne\u0161etrn\u00e9 k \u017eivotn\u00e9mu prostrediu. Naopak, zost\u00e1vaj\u00fa vern\u00ed zna\u010dk\u00e1m, ktor\u00e9 informuj\u00fa o svojich environment\u00e1lnych a soci\u00e1lnych z\u00e1v\u00e4zkoch a predov\u0161etk\u00fdm ich dodr\u017eiavaj\u00fa.<\/p>\n<p>Mo\u017eno u\u017e pracujete na environment\u00e1lnej zodpovednosti svojich v\u00fdrobkov. Zamysleli ste sa v\u0161ak nad t\u00fdm, ak\u00fa d\u00f4le\u017eit\u00fa \u00falohu v tomto ekologickom imid\u017ei zohr\u00e1va v\u00e1\u0161 dod\u00e1vate\u013esk\u00fd re\u0165azec?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Riesenia_ktore_treba_zaviest-6\"><\/span><strong>Rie\u0161enia, ktor\u00e9 treba zavies\u0165<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Vyberte si ekologicky zodpovedn\u00e9 obaly pre e-shopy<\/strong>. M\u00e1te na to r\u00f4zne rie\u0161enia: opakovane pou\u017eite\u013en\u00e9, recyklovate\u013en\u00e9, vyroben\u00e9 z\u00a0biologick\u00fdch surov\u00edn, biologicky rozlo\u017eite\u013en\u00e9 obaly at\u010f. Aby ste to videli jasne, pozrite si pravidlo 5R pre obaly, ktor\u00e9 zah\u0155\u0148a:<\/p>\n<ul>\n<li><strong>Zn\u00ed\u017ei\u0165<\/strong> mno\u017estvo pou\u017eit\u00fdch surov\u00edn v\u00fdberom obalu, ktor\u00fd je najbli\u017e\u0161ie k\u00a0va\u0161im v\u00fdrobkom.<\/li>\n<li><strong>Ak je to mo\u017en\u00e9, opakovane pou\u017e\u00edvajte obaly<\/strong> (napr\u00edklad v pr\u00edpade vratn\u00fdch obalov).<\/li>\n<li><strong>Nahradi\u0165 <\/strong>obaly, ktor\u00e9 nie s\u00fa ve\u013emi \u0161etrn\u00e9 k plan\u00e9te, ekologickej\u0161\u00edmi alternat\u00edvami.<\/li>\n<li><strong>Obnovi\u0165 <\/strong>suroviny v \u010do najv\u00e4\u010d\u0161ej miere v\u00fdberom obalov z obnovite\u013en\u00fdch zdrojov (napr. obaly na biologickej b\u00e1ze).<\/li>\n<li>V \u010do najv\u00e4\u010d\u0161ej miere <strong>recyklova\u0165<\/strong> svoje obaly.<\/li>\n<\/ul>\n<p><strong>N\u00e1jdite si ekologicky zodpovedn\u00fdch dopravcov<\/strong> alebo si vyberte ekologick\u00e9 sp\u00f4soby doru\u010denia. M\u00f4\u017eete sa napr\u00edklad rozhodn\u00fa\u0165 pre doru\u010denie na posledn\u00fa m\u00ed\u013eu kuri\u00e9rom na bicykli alebo si vybra\u0165 dopravcov, ktor\u00ed jazdia na hybridn\u00fdch vozidl\u00e1ch alebo vozidl\u00e1ch na CNG (Green Natural Gas, ekologick\u00fd zemn\u00fd plyn).<\/p>\n<p>Ak m\u00e1te v ruk\u00e1ch v\u0161etky tieto osved\u010den\u00e9 postupy, ste pripraven\u00ed zavies\u0165 ziskovej\u0161iu, efekt\u00edvnej\u0161iu a zodpovednej\u0161iu logistick\u00fa strat\u00e9giu elektronick\u00e9ho obchodu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By\u0165 zodpovedn\u00fd za strat\u00e9giu dopravy a logistiky spolo\u010dnosti v oblasti e-commerce nie je v\u017edy jednoduch\u00e9. Od riadenia z\u00e1sob a z\u00e1sobovania a\u017e po smerovanie a prepravu tovaru zo skladu v\u00e1m m\u00f4\u017ee [&#8230;]<\/p>\n","protected":false},"author":68,"featured_media":1777,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106],"tags":[104,108,105,83],"class_list":["post-1775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistika-a-e-commerce","tag-e-commerce","tag-logistika","tag-navody","tag-produkty"],"acf":[],"yoast_head":"\n<title>6 be\u017en\u00fdch probl\u00e9mov v logistike e-commerce (a ako ich rie\u0161i\u0165)<\/title>\n<meta name=\"description\" content=\"Prin\u00e1\u0161ame v\u00e1m kreat\u00edvne rie\u0161enie naj\u010dastej\u0161\u00edch probl\u00e9mov logistiky e-commerce pomocou osved\u010den\u00fdch postupov.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 be\u017en\u00fdch probl\u00e9mov v logistike e-commerce (a ako ich rie\u0161i\u0165)\" \/>\n<meta property=\"og:description\" content=\"Prin\u00e1\u0161ame v\u00e1m kreat\u00edvne rie\u0161enie naj\u010dastej\u0161\u00edch probl\u00e9mov logistiky e-commerce pomocou osved\u010den\u00fdch postupov.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\" \/>\n<meta property=\"og:site_name\" content=\"Z\u00edskajte odborn\u00e9 tipy na logistiku a balenie | Rajapack\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-05T08:25:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-05T08:34:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/company-packer-employee-desk-with-laptop-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1674\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Petra Duongov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Petra Duongov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\",\n\t            \"url\": \"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\",\n\t            \"name\": \"6 be\u017en\u00fdch probl\u00e9mov v logistike e-commerce (a ako ich rie\u0161i\u0165)\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/#website\"\n\t            },\n\t            \"primaryImageOfPage\": {\n\t                \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit#primaryimage\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/company-packer-employee-desk-with-laptop-scaled.jpg\",\n\t            \"datePublished\": \"2024-04-05T08:25:13+00:00\",\n\t            \"dateModified\": \"2024-04-05T08:34:45+00:00\",\n\t            \"author\": {\n\t                \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/#\/schema\/person\/deaf5dc145833c820c47741fef5d321e\"\n\t            },\n\t            \"description\": \"Prin\u00e1\u0161ame v\u00e1m kreat\u00edvne rie\u0161enie naj\u010dastej\u0161\u00edch probl\u00e9mov logistiky e-commerce pomocou osved\u010den\u00fdch postupov.\",\n\t            \"inLanguage\": \"sk-SK\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"sk-SK\",\n\t            \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit#primaryimage\",\n\t            \"url\": \"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/company-packer-employee-desk-with-laptop-scaled.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/company-packer-employee-desk-with-laptop-scaled.jpg\",\n\t            \"width\": 3823,\n\t            \"height\": 2500,\n\t            \"caption\": \"e-commerce logistika\"\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/#website\",\n\t            \"url\": \"https:\/\/www.rajapack.sk\/blog-sk\/\",\n\t            \"name\": \"Z\u00edskajte odborn\u00e9 tipy na logistiku a balenie | Rajapack\",\n\t            \"description\": \"Pre\u010d\u00edtajte si najnov\u0161ie \u010dl\u00e1nky, tipy a triky oh\u013eadom balenia, logistiky a ekologick\u00fdch obalov na na\u0161om blogu. In\u0161pirujte sa!\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.rajapack.sk\/blog-sk\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": \"required name=search_term_string\"\n\t                }\n\t            ],\n\t            \"inLanguage\": \"sk-SK\"\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/#\/schema\/person\/deaf5dc145833c820c47741fef5d321e\",\n\t            \"name\": \"Petra Duongov\u00e1\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"sk-SK\",\n\t                \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/#\/schema\/person\/image\/\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/8d665ed1e747672d4bbdbb6640338389?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/8d665ed1e747672d4bbdbb6640338389?s=96&d=mm&r=g\",\n\t                \"caption\": \"Petra Duongov\u00e1\"\n\t            },\n\t            \"url\": \"https:\/\/www.rajapack.sk\/blog-sk\/author\/lenka\"\n\t        }\n\t    ]\n\t}<\/script>\n","yoast_head_json":{"title":"6 be\u017en\u00fdch probl\u00e9mov v logistike e-commerce (a ako ich rie\u0161i\u0165)","description":"Prin\u00e1\u0161ame v\u00e1m kreat\u00edvne rie\u0161enie naj\u010dastej\u0161\u00edch probl\u00e9mov logistiky e-commerce pomocou osved\u010den\u00fdch postupov.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit","og_locale":"sk_SK","og_type":"article","og_title":"6 be\u017en\u00fdch probl\u00e9mov v logistike e-commerce (a ako ich rie\u0161i\u0165)","og_description":"Prin\u00e1\u0161ame v\u00e1m kreat\u00edvne rie\u0161enie naj\u010dastej\u0161\u00edch probl\u00e9mov logistiky e-commerce pomocou osved\u010den\u00fdch postupov.","og_url":"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit","og_site_name":"Z\u00edskajte odborn\u00e9 tipy na logistiku a balenie | Rajapack","article_published_time":"2024-04-05T08:25:13+00:00","article_modified_time":"2024-04-05T08:34:45+00:00","og_image":[{"width":2560,"height":1674,"url":"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/company-packer-employee-desk-with-laptop-scaled.jpg","type":"image\/jpeg"}],"author":"Petra Duongov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Petra Duongov\u00e1","Predpokladan\u00fd \u010das \u010d\u00edtania":"8 min\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit","url":"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit","name":"6 be\u017en\u00fdch probl\u00e9mov v logistike e-commerce (a ako ich rie\u0161i\u0165)","isPartOf":{"@id":"https:\/\/www.rajapack.sk\/blog-sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit#primaryimage"},"image":{"@id":"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit#primaryimage"},"thumbnailUrl":"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/company-packer-employee-desk-with-laptop-scaled.jpg","datePublished":"2024-04-05T08:25:13+00:00","dateModified":"2024-04-05T08:34:45+00:00","author":{"@id":"https:\/\/www.rajapack.sk\/blog-sk\/#\/schema\/person\/deaf5dc145833c820c47741fef5d321e"},"description":"Prin\u00e1\u0161ame v\u00e1m kreat\u00edvne rie\u0161enie naj\u010dastej\u0161\u00edch probl\u00e9mov logistiky e-commerce pomocou osved\u010den\u00fdch postupov.","inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.rajapack.sk\/blog-sk\/6-beznych-problemov-v-logistike-e-commerce-a-ako-ich-riesit#primaryimage","url":"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/company-packer-employee-desk-with-laptop-scaled.jpg","contentUrl":"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/company-packer-employee-desk-with-laptop-scaled.jpg","width":3823,"height":2500,"caption":"e-commerce logistika"},{"@type":"WebSite","@id":"https:\/\/www.rajapack.sk\/blog-sk\/#website","url":"https:\/\/www.rajapack.sk\/blog-sk\/","name":"Z\u00edskajte odborn\u00e9 tipy na logistiku a balenie | Rajapack","description":"Pre\u010d\u00edtajte si najnov\u0161ie \u010dl\u00e1nky, tipy a triky oh\u013eadom balenia, logistiky a ekologick\u00fdch obalov na na\u0161om blogu. In\u0161pirujte sa!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rajapack.sk\/blog-sk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sk-SK"},{"@type":"Person","@id":"https:\/\/www.rajapack.sk\/blog-sk\/#\/schema\/person\/deaf5dc145833c820c47741fef5d321e","name":"Petra Duongov\u00e1","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.rajapack.sk\/blog-sk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8d665ed1e747672d4bbdbb6640338389?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d665ed1e747672d4bbdbb6640338389?s=96&d=mm&r=g","caption":"Petra Duongov\u00e1"},"url":"https:\/\/www.rajapack.sk\/blog-sk\/author\/lenka"}]}},"_links":{"self":[{"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/posts\/1775"}],"collection":[{"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/comments?post=1775"}],"version-history":[{"count":7,"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/posts\/1775\/revisions"}],"predecessor-version":[{"id":1783,"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/posts\/1775\/revisions\/1783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/media\/1777"}],"wp:attachment":[{"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/media?parent=1775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/categories?post=1775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/tags?post=1775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}