{"id":1865,"date":"2024-05-22T13:46:11","date_gmt":"2024-05-22T13:46:11","guid":{"rendered":"https:\/\/www.rajapack.sk\/blog-sk\/?p=1865"},"modified":"2024-05-22T13:46:11","modified_gmt":"2024-05-22T13:46:11","slug":"najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom","status":"publish","type":"post","link":"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom","title":{"rendered":"7 origin\u00e1lnych n\u00e1padov na obaly pre v\u00e1\u0161 e-shop"},"content":{"rendered":"<p>Na trhu nie je n\u00fadza o obalov\u00e9 rie\u0161enia pre e-shopy. Napriek tomu medzi \u0161irokou ponukou zist\u00edte, \u017ee v\u00e4\u010d\u0161ine z nich ch\u00fdba nie\u010do navy\u0161e, n\u00e1dych kreativity, ktor\u00fd by mohol pote\u0161i\u0165 va\u0161ich z\u00e1kazn\u00edkov a pov\u00fd\u0161i\u0165 va\u0161u zna\u010dku nad konkuren\u010dn\u00e9. <strong>Dobr\u00e1 spr\u00e1va<\/strong>: ste na spr\u00e1vnom mieste, kde n\u00e1jdete <strong>origin\u00e1lne n\u00e1pady na obaly pre v\u00e1\u0161 e-shop<\/strong> a kde m\u00f4\u017eete budova\u0165 lojalitu z\u00e1kazn\u00edkov t\u00fdm, \u017ee im po n\u00e1kupe poskytnete jedine\u010dn\u00fd z\u00e1\u017eitok.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom\/#Preco_vytvarat_originalne_obaly_pre_elektronicke_obchody\" title=\"Pre\u010do vytv\u00e1ra\u0165 origin\u00e1lne obaly pre elektronick\u00e9 obchody?\">Pre\u010do vytv\u00e1ra\u0165 origin\u00e1lne obaly pre elektronick\u00e9 obchody?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom\/#7_originalnych_napadov_na_obaly_ktore_treba_zvazit\" title=\"7 origin\u00e1lnych n\u00e1padov na obaly, ktor\u00e9 treba zv\u00e1\u017ei\u0165\">7 origin\u00e1lnych n\u00e1padov na obaly, ktor\u00e9 treba zv\u00e1\u017ei\u0165<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom\/#Personalizovane_obaly_vo_vnutri\" title=\"Personalizovan\u00e9 obaly vo vn\u00fatri\">Personalizovan\u00e9 obaly vo vn\u00fatri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom\/#Prvky_personalizovanych_obalov_tretich_stran\" title=\"Prvky personalizovan\u00fdch obalov tret\u00edch str\u00e1n\">Prvky personalizovan\u00fdch obalov tret\u00edch str\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom\/#Jednoznacne_ekologicky_zodpovedne_balenie\" title=\"Jednozna\u010dne ekologicky zodpovedn\u00e9 balenie\">Jednozna\u010dne ekologicky zodpovedn\u00e9 balenie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom\/#Spatne_balenie\" title=\"Sp\u00e4tn\u00e9 balenie\">Sp\u00e4tn\u00e9 balenie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom\/#Design_prisposobeny_vasmu_baleniu\" title=\"Design prisp\u00f4soben\u00fd v\u00e1\u0161mu baleniu\">Design prisp\u00f4soben\u00fd v\u00e1\u0161mu baleniu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom\/#Prepojene_balenie\" title=\"Prepojen\u00e9 balenie\">Prepojen\u00e9 balenie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom\/#Kroky_ako_zacat_vytvarat_obaly_pre_vas_e-shop\" title=\"Kroky, ako za\u010da\u0165 vytv\u00e1ra\u0165 obaly pre v\u00e1\u0161 e-shop\">Kroky, ako za\u010da\u0165 vytv\u00e1ra\u0165 obaly pre v\u00e1\u0161 e-shop<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Preco_vytvarat_originalne_obaly_pre_elektronicke_obchody\"><\/span>Pre\u010do vytv\u00e1ra\u0165 origin\u00e1lne obaly pre elektronick\u00e9 obchody?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ak sa pozrieme na maloobchodn\u00fd sektor, r\u00fdchlo zist\u00edme, ak\u00e9 v\u00fdhody prin\u00e1\u0161a prijatie origin\u00e1lneho obalu pre v\u00fdrobok. V kamennom obchode, na reg\u00e1loch, je v\u00fdrobok vidite\u013enej\u0161\u00ed, a preto sa \u013eah\u0161ie pred\u00e1va. Na internete sa v\u0161ak v\u00fdrobky odha\u013euj\u00fa bez obalu na webov\u00fdch str\u00e1nkach zna\u010diek. Ak\u00fd zmysel m\u00e1 teda vytv\u00e1ranie origin\u00e1lnych obalov?<\/p>\n<p>Existuj\u00fa minim\u00e1lne tri dobr\u00e9 d\u00f4vody, pre\u010do navrhova\u0165 kreat\u00edvne obaly pre e-shopy:<\/p>\n<ul>\n<li><strong>Va\u0161e obaly prispievaj\u00fa k z\u00e1kazn\u00edckej sk\u00fasenosti<\/strong>, ktor\u00fa pon\u00fakate svojim z\u00e1kazn\u00edkom. Vytv\u00e1ra em\u00f3cie v z\u00e1kazn\u00edkovi, ktor\u00fd obal dostane a ktor\u00fd si tento z\u00e1\u017eitok bude dlho pam\u00e4ta\u0165.<\/li>\n<li><strong>Odli\u0161uj\u00fa v\u00e1s od konkurencie<\/strong>. V elektronickom obchode, bez oh\u013eadu na to, v akom odvetv\u00ed p\u00f4sob\u00edte, konkurencia rastie ka\u017ed\u00fdm d\u0148om. Balenie va\u0161ich v\u00fdrobkov do origin\u00e1lnych obalov v\u00e1m pom\u00f4\u017ee ukotvi\u0165 imid\u017e va\u0161ej zna\u010dky v mysliach konkurentov a vynikn\u00fa\u0165 v tejto konkurencii.<\/li>\n<li><strong>Pom\u00e1haj\u00fa budova\u0165 lojalitu z\u00e1kazn\u00edkov<\/strong>. Zapam\u00e4ta\u0165 si dobr\u00fa sk\u00fasenos\u0165 znamen\u00e1 budova\u0165 lojalitu z\u00e1kazn\u00edkov.<\/li>\n<\/ul>\n<p>To\u013eko dobr\u00fdch d\u00f4vodov, ktor\u00e9 treba ma\u0165 na pam\u00e4ti, ke\u010f h\u013ead\u00e1te n\u00e1pad na origin\u00e1lny obal!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_originalnych_napadov_na_obaly_ktore_treba_zvazit\"><\/span>7 origin\u00e1lnych n\u00e1padov na obaly, ktor\u00e9 treba zv\u00e1\u017ei\u0165<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Myslite na viac ne\u017e len na tla\u010d obalov pre v\u00e1\u0161 e-shop s t\u00fdmito in\u0161pir\u00e1ciami na origin\u00e1lne obaly, ktor\u00e9 zanechaj\u00fa v mysliach va\u0161ich z\u00e1kazn\u00edkov trval\u00fd dojem.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Personalizovane_obaly_vo_vnutri\"><\/span>Personalizovan\u00e9 obaly vo vn\u00fatri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u010casto mysl\u00edme na obaly, ktor\u00e9 sa daj\u00fa personalizova\u0165 zvonku, pomocou potla\u010de alebo razby. Hoci to m\u00f4\u017ee by\u0165 zauj\u00edmav\u00e1 met\u00f3da, mo\u017eno ju skombinova\u0165 s e\u0161te origin\u00e1lnej\u0161ou met\u00f3dou: <strong>personaliz\u00e1ciou vn\u00fatornej strany obalu<\/strong>. Obalom, ktor\u00fd zvonku vyzer\u00e1 oby\u010dajne, ale po otvoren\u00ed sa odhal\u00ed odkaz na dne a klop\u00e1ch obalu alebo krabice, sa odl\u00ed\u0161ite od konkurencie. Vn\u00fatri obalu m\u00f4\u017eete uvies\u0165 svoje logo, svoju hodnotov\u00fa ponuku, slogan aktu\u00e1lnej marketingovej kampane alebo rady, ako \u010do najlep\u0161ie vyu\u017ei\u0165 svoj v\u00fdrobok.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1557 aligncenter\" src=\"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/Krabice-a-postovni-obaly-s-potiskem-300x196.png\" alt=\"\" width=\"300\" height=\"196\" \/><\/p>\n<p>Na personaliz\u00e1ciu jednotliv\u00fdch prvkov obalu pou\u017eite n\u00e1\u0161 <a href=\"https:\/\/www.rajapack.sk\/personalizovane-balenie_cms_000069.html\">personaliza\u010dn\u00fd n\u00e1stroj Rajaprint<\/a>: sta\u010d\u00ed nieko\u013eko kliknut\u00ed a m\u00f4\u017eete si vytvori\u0165 origin\u00e1lny obal online.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Prvky_personalizovanych_obalov_tretich_stran\"><\/span>Prvky personalizovan\u00fdch obalov tret\u00edch str\u00e1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Personaliz\u00e1cia prvkov obalov tret\u00edch str\u00e1n je met\u00f3da, ktor\u00e1 si vy\u017eaduje men\u0161\u00ed rozpo\u010det ako predch\u00e1dzaj\u00faca, ale ktor\u00e1 m\u00f4\u017ee ma\u0165 pre va\u0161ich z\u00e1kazn\u00edkov obrovsk\u00fd v\u00fdznam.<\/p>\n<p>M\u00f4\u017eete napr\u00edklad zv\u00e1\u017ei\u0165:<\/p>\n<ul>\n<li><strong>Personalizovan\u00e9 lepiace p\u00e1sky<\/strong>.<\/li>\n<li><strong>Personalizovan\u00fd v\u00fdpl\u0148ov\u00fd materi\u00e1l<\/strong> \u2013 m\u00f4\u017eete si vybra\u0165 hodv\u00e1bny papier, kraftov\u00fd papier alebo penov\u00fa v\u00fdpl\u0148 s potla\u010dou v\u00e1\u0161ho loga alebo sloganu, ako aj v\u00fdpl\u0148ov\u00fd materi\u00e1l SizzlePak v r\u00f4znych atrakt\u00edvnych farb\u00e1ch.<\/li>\n<li><strong>Personalizovan\u00e9 etikety<\/strong> \u2013 vytla\u010dte na ne, \u010do chcete, a nalepte ich na vn\u00fatorn\u00fa alebo vonkaj\u0161iu stranu obalu, aby ste dosiahli origin\u00e1lny vzh\u013ead.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Jednoznacne_ekologicky_zodpovedne_balenie\"><\/span>Jednozna\u010dne ekologicky zodpovedn\u00e9 balenie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vsadi\u0165 na ekologick\u00fa zodpovednos\u0165 znamen\u00e1 surfova\u0165 na trendoch v oblasti obalov, ktor\u00e9 nezmizn\u00fa. Vzh\u013eadom na to, \u017ee legislat\u00edva o ekologick\u00fdch obaloch je z roka na rok pr\u00edsnej\u0161ia a o\u010dak\u00e1vania spotrebite\u013eov v oblasti udr\u017eate\u013enosti sa zvy\u0161uj\u00fa, tento typ obalov m\u00f4\u017ee by\u0165 len dobrou invest\u00edciou.<\/p>\n<p>Preto si vyberajte obaly vyroben\u00e9 z <strong>jednozna\u010dne ekologick\u00fdch materi\u00e1lov<\/strong>. Obaly vyroben\u00e9 z pevnej alebo vlnitej lepenky, kraftov\u00e9ho papiera alebo recyklovan\u00fdch \u010di biologicky rozlo\u017eite\u013en\u00fdch materi\u00e1lov uk\u00e1\u017eu va\u0161im z\u00e1kazn\u00edkom, \u017ee ste sa zaviazali k CSR.<\/p>\n<p>Zvidite\u013enen\u00edm t\u00fdchto z\u00e1v\u00e4zkov hr\u00e1te na autenticitu, jednoduchos\u0165 a spojenie s pr\u00edrodou: v\u0161etky hodnoty, ktor\u00e9 s\u00fa spotrebite\u013eom drah\u00e9.<\/p>\n<p>M\u00f4\u017eete napr\u00edklad zv\u00e1\u017ei\u0165:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.rajapack.sk\/obalky-tubusy\/postove-obalky\/standardne-zasielkove\/protinarazova-obalka-s-vystelkou_OFF_CZ_1040.html\">Ob\u00e1lku s v\u00fdstelkou<\/a><\/strong> \u2013 100 % papier, recyklovate\u013en\u00fd a ochrann\u00fd. Je mo\u017en\u00e9 ju personalizova\u0165.<\/li>\n<li><strong><a href=\"https:\/\/www.rajapack.sk\/lepiace-pasky-paskovanie-uzaver-obalov\/lepiace-baliace-pasky\/papierove\/papierova-lepiaca-paska-rajatape_PDT01167.html\">Kraftov\u00fa papierov\u00fa papierov\u00fa lepiacu p\u00e1sku<\/a><\/strong> \u2013 estetick\u00fa a \u00fa\u010dinn\u00fa. Zaru\u010duje bezpe\u010dnos\u0165 va\u0161ich z\u00e1sielok a z\u00e1rove\u0148 im dod\u00e1va skuto\u010dne ekologick\u00fd vzh\u013ead. Je tie\u017e ekologick\u00e1, preto\u017ee je vyroben\u00e1 z papiera poch\u00e1dzaj\u00faceho z udr\u017eate\u013ene obhospodarovan\u00fdch lesov.<\/li>\n<\/ul>\n<p>Nezabudnite <strong>na obale uvies\u0165, ako je navrhnut\u00fd<\/strong>, jeho n\u00edzky vplyv na \u017eivotn\u00e9 prostredie a najlep\u0161\u00ed sp\u00f4sob likvid\u00e1cie: je recyklovate\u013en\u00fd? M\u00f4\u017ee ho va\u0161a cie\u013eov\u00e1 skupina op\u00e4tovne pou\u017ei\u0165 namiesto toho, aby ho vyhodila?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Spatne_balenie\"><\/span>Sp\u00e4tn\u00e9 balenie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tento origin\u00e1lny n\u00e1pad na balenie je zauj\u00edmav\u00fd, ak m\u00e1te vysok\u00fd po\u010det vr\u00e1ten\u00fdch v\u00fdrobkov alebo ak pon\u00fakate z\u00e1ruku \u201e spokojnos\u0165 alebo vr\u00e1tenie\u201c. Obal na vr\u00e1tenie tovaru je navrhnut\u00fd tak, aby <strong>vydr\u017eal dve prepravy<\/strong>, a m\u00e1 dva uzatv\u00e1racie syst\u00e9my na zabezpe\u010denie v\u00fdrobkov v obale po\u010das oboch f\u00e1z prepravy. M\u00f4\u017ee sa to zda\u0165 ako jednoduch\u00fd n\u00e1pad, ale v\u010faka nemu je vracanie tovaru pre va\u0161ich z\u00e1kazn\u00edkov ove\u013ea pohodlnej\u0161ie a zaru\u010duje, \u017ee sa v\u00e1m tovar vr\u00e1ti v dobrom stave.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Design_prisposobeny_vasmu_baleniu\"><\/span>Design prisp\u00f4soben\u00fd v\u00e1\u0161mu baleniu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u010co tak navrhn\u00fa\u0165 design v\u00e1\u0161ho obalu tak, aby bol origin\u00e1lnej\u0161\u00ed? Tento pr\u00edstup v\u00e1m m\u00f4\u017ee umo\u017eni\u0165 pracova\u0165 na viacer\u00fdch odli\u0161uj\u00facich prvkoch:<\/p>\n<ul>\n<li><strong>Rozba\u013eovanie va\u0161ich v\u00fdrobkov<\/strong>. M\u00f4\u017eete sa napr\u00edklad rozhodn\u00fa\u0165 vytvori\u0165 vo svojom obale priehradky pre r\u00f4zne \u010dasti v\u00fdrobku alebo prida\u0165 origin\u00e1lny v\u00fdrez na otv\u00e1ranie obalu.<\/li>\n<li><strong>Doru\u010dovanie do po\u0161tovej schr\u00e1nky v prvom kole doru\u010dovania<\/strong>, aby ste svojim z\u00e1kazn\u00edkom poskytli \u010do najlep\u0161iu z\u00e1kazn\u00edcku sk\u00fasenos\u0165.<\/li>\n<li><strong>Ekologick\u00fd dizajn v\u00e1\u0161ho obalu<\/strong>, aby bol e\u0161te \u0161etrnej\u0161\u00ed k \u017eivotn\u00e9mu prostrediu. Je to dobr\u00fd sp\u00f4sob, ako sa odl\u00ed\u0161i\u0165 od ostatn\u00fdch, ak svojim z\u00e1kazn\u00edkom vysvetl\u00edte, ako je obal navrhnut\u00fd.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Prepojene_balenie\"><\/span>Prepojen\u00e9 balenie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V dne\u0161nej dobe plne digit\u00e1lnych technol\u00f3gi\u00ed je prepojen\u00fd obal zauj\u00edmavou origin\u00e1lnou my\u0161lienkou.<\/p>\n<p>Koncept: <strong>na svoj obal<\/strong>, nech u\u017e je ak\u00fdko\u013evek (krabice, ta\u0161ky, s\u00e1\u010dky at\u010f.), <strong>vytla\u010d\u00edte QR k\u00f3d alebo do\u0148 integrujete \u010dip NFC<\/strong>. Ke\u010f ho z\u00e1kazn\u00edk naskenuje, je odoslan\u00fd na webov\u00fa str\u00e1nku, kde m\u00f4\u017ee pokra\u010dova\u0165 vo svojom \u0161peci\u00e1lnom z\u00e1\u017eitku s va\u0161ou zna\u010dkou. M\u00f4\u017eete im pon\u00faknu\u0165 n\u00e1vod, ako v\u00fdrobok \u010do najlep\u0161ie pou\u017ei\u0165, extra z\u013eavu na \u010fal\u0161\u00ed n\u00e1kup vo va\u0161om e-shope, s\u00fa\u0165a\u017e, do ktorej sa m\u00f4\u017eu zapoji\u0165&#8230;<\/p>\n<p>Jedin\u00fdm obmedzen\u00edm je va\u0161a kreativita!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kroky_ako_zacat_vytvarat_obaly_pre_vas_e-shop\"><\/span>Kroky, ako za\u010da\u0165 vytv\u00e1ra\u0165 obaly pre v\u00e1\u0161 e-shop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u010ci u\u017e sa zameriavate na vizu\u00e1lne, environment\u00e1lne alebo vz\u00e1jomne prepojen\u00e9 aspekty obalu, existuje nieko\u013eko k\u013e\u00fa\u010dov\u00fdch f\u00e1z, ktor\u00fdmi mus\u00edte prejs\u0165, aby ste ho navrhli efekt\u00edvne. Najprv za\u010dnite jasn\u00fdm <strong>definovan\u00edm cie\u013eov v\u00e1\u0161ho p\u00f4vodn\u00e9ho n\u00e1vrhu obalu<\/strong>. M\u00f4\u017eu to by\u0165 marketingov\u00e9, komunika\u010dn\u00e9 alebo logistick\u00e9 ciele. T\u00e1to f\u00e1za si vy\u017eaduje, aby ste sa zos\u00faladili s r\u00f4znymi oblas\u0165ami v\u00e1\u0161ho podniku a zistili, ak\u00e9 s\u00fa ich o\u010dak\u00e1vania a obmedzenia. Potom m\u00f4\u017eete <strong>vytvori\u0165 vy\u010derp\u00e1vaj\u00faci s\u00fabor \u0161pecifik\u00e1ci\u00ed<\/strong>, ktor\u00fd za\u0161lete dizajn\u00e9rovi origin\u00e1lneho obalu v\u00fdrobku.<\/p>\n<p>Tieto \u0161pecifik\u00e1cie by mali okrem in\u00e9ho zah\u0155\u0148a\u0165:<\/p>\n<ul>\n<li>Popis v\u00e1\u0161ho v\u00fdrobku a obmedzenia s n\u00edm spojen\u00e9: ve\u013ekos\u0165, hmotnos\u0165, krehkos\u0165 pri dodan\u00ed at\u010f.<\/li>\n<li>Po\u017eadovan\u00fa ve\u013ekos\u0165 obalu<\/li>\n<li>Materi\u00e1ly, ktor\u00e9 chcete pou\u017ei\u0165<\/li>\n<li>Ozna\u010denie, ktor\u00e9 m\u00e1 by\u0165 umiestnen\u00e9 na va\u0161om origin\u00e1lnom obale<\/li>\n<li>Grafick\u00fa kartu, ktor\u00e1 sa m\u00e1 re\u0161pektova\u0165<\/li>\n<li>Predstavu o va\u0161om rozpo\u010dte<\/li>\n<\/ul>\n<p>Po v\u00fdbere svojho \u0161pecialistu na v\u00fdrobu obalov <strong>vypracujte grafick\u00fd n\u00e1vrh<\/strong>, ktor\u00fd mu po\u0161lite.<\/p>\n<p>Tento brief by mal obsahova\u0165:<\/p>\n<ul>\n<li>Va\u0161e ciele<\/li>\n<li>Va\u0161u cie\u013eov\u00fa skupinu<\/li>\n<li>Kontext, v ktorom chcete vytvori\u0165 tento origin\u00e1lny obal (hodnotov\u00e1 ponuka va\u0161ej zna\u010dky, nov\u00e1 marketingov\u00e1 kampa\u0148, sez\u00f3nne krabi\u010dky alebo dar\u010dekov\u00e9 balenie at\u010f.)<\/li>\n<li>Kreat\u00edvne n\u00e1pady, ktor\u00e9 pova\u017eujete za zauj\u00edmav\u00e9<\/li>\n<li>Pr\u00edklady origin\u00e1lnych obalov, ktor\u00e9 sa v\u00e1m p\u00e1\u010dia<\/li>\n<\/ul>\n<p>Ste teda teraz pripraven\u00ed navrhn\u00fa\u0165 origin\u00e1lny obal, ktor\u00fd zanech\u00e1 v mysliach va\u0161ich z\u00e1kazn\u00edkov trval\u00fd pozit\u00edvny dojem?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na trhu nie je n\u00fadza o obalov\u00e9 rie\u0161enia pre e-shopy. Napriek tomu medzi \u0161irokou ponukou zist\u00edte, \u017ee v\u00e4\u010d\u0161ine z nich ch\u00fdba nie\u010do navy\u0161e, n\u00e1dych kreativity, ktor\u00fd by mohol pote\u0161i\u0165 va\u0161ich [&#8230;]<\/p>\n","protected":false},"author":68,"featured_media":1866,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106],"tags":[104,32,21,108,83],"class_list":["post-1865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistika-a-e-commerce","tag-e-commerce","tag-ekologia","tag-krabice","tag-logistika","tag-produkty"],"acf":[],"yoast_head":"\n<title>7 origin\u00e1lnych n\u00e1padov na obaly pre v\u00e1\u0161 e-shop<\/title>\n<meta name=\"description\" content=\"N\u00e1jdite in\u0161pir\u00e1ciu pre svoj \u010fal\u0161\u00ed origin\u00e1lny design obalu pre v\u00e1\u0161 e-shop a budujte lojalitu z\u00e1kazn\u00edkov s preh\u013eadom.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 origin\u00e1lnych n\u00e1padov na obaly pre v\u00e1\u0161 e-shop\" \/>\n<meta property=\"og:description\" content=\"N\u00e1jdite in\u0161pir\u00e1ciu pre svoj \u010fal\u0161\u00ed origin\u00e1lny design obalu pre v\u00e1\u0161 e-shop a budujte lojalitu z\u00e1kazn\u00edkov s preh\u013eadom.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom\" \/>\n<meta property=\"og:site_name\" content=\"Z\u00edskajte odborn\u00e9 tipy na logistiku a balenie | Rajapack\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-22T13:46:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/bd6648fd-d336-40cb-a9ce-9527b1ddd93e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Petra Duongov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Petra Duongov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom\",\n\t            \"url\": \"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom\",\n\t            \"name\": \"7 origin\u00e1lnych n\u00e1padov na obaly pre v\u00e1\u0161 e-shop\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/#website\"\n\t            },\n\t            \"primaryImageOfPage\": {\n\t                \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom#primaryimage\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/bd6648fd-d336-40cb-a9ce-9527b1ddd93e.jpg\",\n\t            \"datePublished\": \"2024-05-22T13:46:11+00:00\",\n\t            \"dateModified\": \"2024-05-22T13:46:11+00:00\",\n\t            \"author\": {\n\t                \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/#\/schema\/person\/deaf5dc145833c820c47741fef5d321e\"\n\t            },\n\t            \"description\": \"N\u00e1jdite in\u0161pir\u00e1ciu pre svoj \u010fal\u0161\u00ed origin\u00e1lny design obalu pre v\u00e1\u0161 e-shop a budujte lojalitu z\u00e1kazn\u00edkov s preh\u013eadom.\",\n\t            \"inLanguage\": \"sk-SK\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"sk-SK\",\n\t            \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom#primaryimage\",\n\t            \"url\": \"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/bd6648fd-d336-40cb-a9ce-9527b1ddd93e.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/bd6648fd-d336-40cb-a9ce-9527b1ddd93e.jpg\",\n\t            \"width\": 1792,\n\t            \"height\": 1024,\n\t            \"caption\": \"e-shop e-commerce logistika krabice\"\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/#website\",\n\t            \"url\": \"https:\/\/www.rajapack.sk\/blog-sk\/\",\n\t            \"name\": \"Z\u00edskajte odborn\u00e9 tipy na logistiku a balenie | Rajapack\",\n\t            \"description\": \"Pre\u010d\u00edtajte si najnov\u0161ie \u010dl\u00e1nky, tipy a triky oh\u013eadom balenia, logistiky a ekologick\u00fdch obalov na na\u0161om blogu. In\u0161pirujte sa!\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.rajapack.sk\/blog-sk\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": \"required name=search_term_string\"\n\t                }\n\t            ],\n\t            \"inLanguage\": \"sk-SK\"\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/#\/schema\/person\/deaf5dc145833c820c47741fef5d321e\",\n\t            \"name\": \"Petra Duongov\u00e1\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"sk-SK\",\n\t                \"@id\": \"https:\/\/www.rajapack.sk\/blog-sk\/#\/schema\/person\/image\/\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/8d665ed1e747672d4bbdbb6640338389?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/8d665ed1e747672d4bbdbb6640338389?s=96&d=mm&r=g\",\n\t                \"caption\": \"Petra Duongov\u00e1\"\n\t            },\n\t            \"url\": \"https:\/\/www.rajapack.sk\/blog-sk\/author\/lenka\"\n\t        }\n\t    ]\n\t}<\/script>\n","yoast_head_json":{"title":"7 origin\u00e1lnych n\u00e1padov na obaly pre v\u00e1\u0161 e-shop","description":"N\u00e1jdite in\u0161pir\u00e1ciu pre svoj \u010fal\u0161\u00ed origin\u00e1lny design obalu pre v\u00e1\u0161 e-shop a budujte lojalitu z\u00e1kazn\u00edkov s preh\u013eadom.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom","og_locale":"sk_SK","og_type":"article","og_title":"7 origin\u00e1lnych n\u00e1padov na obaly pre v\u00e1\u0161 e-shop","og_description":"N\u00e1jdite in\u0161pir\u00e1ciu pre svoj \u010fal\u0161\u00ed origin\u00e1lny design obalu pre v\u00e1\u0161 e-shop a budujte lojalitu z\u00e1kazn\u00edkov s preh\u013eadom.","og_url":"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom","og_site_name":"Z\u00edskajte odborn\u00e9 tipy na logistiku a balenie | Rajapack","article_published_time":"2024-05-22T13:46:11+00:00","og_image":[{"width":1792,"height":1024,"url":"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/bd6648fd-d336-40cb-a9ce-9527b1ddd93e.jpg","type":"image\/jpeg"}],"author":"Petra Duongov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Petra Duongov\u00e1","Predpokladan\u00fd \u010das \u010d\u00edtania":"7 min\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom","url":"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom","name":"7 origin\u00e1lnych n\u00e1padov na obaly pre v\u00e1\u0161 e-shop","isPartOf":{"@id":"https:\/\/www.rajapack.sk\/blog-sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom#primaryimage"},"image":{"@id":"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom#primaryimage"},"thumbnailUrl":"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/bd6648fd-d336-40cb-a9ce-9527b1ddd93e.jpg","datePublished":"2024-05-22T13:46:11+00:00","dateModified":"2024-05-22T13:46:11+00:00","author":{"@id":"https:\/\/www.rajapack.sk\/blog-sk\/#\/schema\/person\/deaf5dc145833c820c47741fef5d321e"},"description":"N\u00e1jdite in\u0161pir\u00e1ciu pre svoj \u010fal\u0161\u00ed origin\u00e1lny design obalu pre v\u00e1\u0161 e-shop a budujte lojalitu z\u00e1kazn\u00edkov s preh\u013eadom.","inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.rajapack.sk\/blog-sk\/najdite-inspiraciu-pre-svoj-dalsi-originalny-design-obalu-pre-vas-e-shop-a-budujte-lojalitu-zakaznikov-s-prehladom#primaryimage","url":"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/bd6648fd-d336-40cb-a9ce-9527b1ddd93e.jpg","contentUrl":"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/bd6648fd-d336-40cb-a9ce-9527b1ddd93e.jpg","width":1792,"height":1024,"caption":"e-shop e-commerce logistika krabice"},{"@type":"WebSite","@id":"https:\/\/www.rajapack.sk\/blog-sk\/#website","url":"https:\/\/www.rajapack.sk\/blog-sk\/","name":"Z\u00edskajte odborn\u00e9 tipy na logistiku a balenie | Rajapack","description":"Pre\u010d\u00edtajte si najnov\u0161ie \u010dl\u00e1nky, tipy a triky oh\u013eadom balenia, logistiky a ekologick\u00fdch obalov na na\u0161om blogu. In\u0161pirujte sa!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rajapack.sk\/blog-sk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sk-SK"},{"@type":"Person","@id":"https:\/\/www.rajapack.sk\/blog-sk\/#\/schema\/person\/deaf5dc145833c820c47741fef5d321e","name":"Petra Duongov\u00e1","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.rajapack.sk\/blog-sk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8d665ed1e747672d4bbdbb6640338389?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d665ed1e747672d4bbdbb6640338389?s=96&d=mm&r=g","caption":"Petra Duongov\u00e1"},"url":"https:\/\/www.rajapack.sk\/blog-sk\/author\/lenka"}]}},"_links":{"self":[{"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/posts\/1865"}],"collection":[{"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/comments?post=1865"}],"version-history":[{"count":1,"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/posts\/1865\/revisions"}],"predecessor-version":[{"id":1867,"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/posts\/1865\/revisions\/1867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/media\/1866"}],"wp:attachment":[{"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/media?parent=1865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/categories?post=1865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rajapack.sk\/blog-sk\/wp-json\/wp\/v2\/tags?post=1865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}