{"id":2113,"date":"2026-01-12T12:04:59","date_gmt":"2026-01-12T12:04:59","guid":{"rendered":"https:\/\/www.rajapack.sk\/blog-sk\/?p=2113"},"modified":"2026-01-12T12:04:59","modified_gmt":"2026-01-12T12:04:59","slug":"volna-pozicia-e%e2%80%91commerce-specialista-cz-sk","status":"publish","type":"post","link":"https:\/\/www.rajapack.sk\/blog-sk\/volna-pozicia-ecommerce-specialista-cz-sk","title":{"rendered":"Vo\u013en\u00e1 poz\u00edcia: E\u2011commerce \u0161pecialista (CZ\/SK)"},"content":{"rendered":"<p data-start=\"64\" data-end=\"403\">Do n\u00e1\u0161ho marketingov\u00e9ho t\u00edmu h\u013ead\u00e1me <strong data-start=\"101\" data-end=\"130\">E\u2011commerce \u0161pecialistu\/ku<\/strong>, ktor\u00fd\/\u00e1 posunie n\u00e1\u0161 online biznis o \u00farove\u0148 vy\u0161\u0161ie \u2013 od rastu n\u00e1v\u0161tevnosti a konverzi\u00ed a\u017e po prec\u00edznu starostlivos\u0165 o z\u00e1kazn\u00edka. Bude\u0161 \u00fazko spolupracova\u0165 s obchodn\u00fdm oddelen\u00edm a centr\u00e1lou a priamo ovplyvn\u00ed\u0161 v\u00fdkon na\u0161ich e\u2011shopov. <strong data-start=\"361\" data-end=\"401\">Miesto v\u00fdkonu pr\u00e1ce: Praha \u2013 Nupaky.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/volna-pozicia-ecommerce-specialista-cz-sk\/#Co_budes_robit\" title=\"\u010co bude\u0161 robi\u0165\">\u010co bude\u0161 robi\u0165<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/volna-pozicia-ecommerce-specialista-cz-sk\/#Koho_hladame\" title=\"Koho h\u013ead\u00e1me\">Koho h\u013ead\u00e1me<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/volna-pozicia-ecommerce-specialista-cz-sk\/#Co_ponukame\" title=\"\u010co pon\u00fakame\">\u010co pon\u00fakame<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/volna-pozicia-ecommerce-specialista-cz-sk\/#Ako_sa_prihlasit\" title=\"Ako sa prihl\u00e1si\u0165\">Ako sa prihl\u00e1si\u0165<\/a><\/li><\/ul><\/nav><\/div>\n<h3 data-start=\"405\" data-end=\"423\"><span class=\"ez-toc-section\" id=\"Co_budes_robit\"><\/span>\u010co bude\u0161 robi\u0165<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"424\" data-end=\"1369\">\n<li data-start=\"424\" data-end=\"510\">\n<p data-start=\"426\" data-end=\"510\">Spoluvytv\u00e1ra\u0165 online rozpo\u010det a nastavova\u0165 ciele; n\u00e1sledne ich riadi\u0165 a doru\u010dova\u0165.<\/p>\n<\/li>\n<li data-start=\"511\" data-end=\"592\">\n<p data-start=\"513\" data-end=\"592\">Sk\u00fama\u0165 trh a konkurenciu a prev\u00e1dza\u0165 zistenia do konkr\u00e9tnej online strat\u00e9gie.<\/p>\n<\/li>\n<li data-start=\"593\" data-end=\"709\">\n<p data-start=\"595\" data-end=\"709\">Definova\u0165 a riadi\u0165 online marketingov\u00fd pl\u00e1n v s\u00falade s celkovou marketingovou strat\u00e9giou; zvy\u0161ova\u0165 online tr\u017eby.<\/p>\n<\/li>\n<li data-start=\"710\" data-end=\"795\">\n<p data-start=\"712\" data-end=\"795\">Spolupracova\u0165 s centr\u00e1lou na zlep\u0161ovan\u00ed webu (landing pages, registr\u00e1cie, obsah).<\/p>\n<\/li>\n<li data-start=\"796\" data-end=\"873\">\n<p data-start=\"798\" data-end=\"873\">Spravova\u0165 obsah e\u2011shopu, aby mal z\u00e1kazn\u00edk v\u017edy presn\u00e9 a \u00fapln\u00e9 inform\u00e1cie.<\/p>\n<\/li>\n<li data-start=\"874\" data-end=\"931\">\n<p data-start=\"876\" data-end=\"931\">Zvy\u0161ova\u0165 n\u00e1v\u0161tevnos\u0165 a optimalizova\u0165 konverzie (CRO).<\/p>\n<\/li>\n<li data-start=\"932\" data-end=\"1032\">\n<p data-start=\"934\" data-end=\"1032\">Pl\u00e1nova\u0165, riadi\u0165 a optimalizova\u0165 SEO\/SEA a partnersk\u00e9 programy (affiliate, porovn\u00e1va\u010de, odkazy).<\/p>\n<\/li>\n<li data-start=\"1033\" data-end=\"1103\">\n<p data-start=\"1035\" data-end=\"1103\">E\u2011mail marketing: pl\u00e1n kampan\u00ed\/newsletterov a riadenie ich v\u00fdkonu.<\/p>\n<\/li>\n<li data-start=\"1104\" data-end=\"1178\">\n<p data-start=\"1106\" data-end=\"1178\">Analyzova\u0165 v\u00fdkon kampan\u00ed a sledova\u0165 ROI; navrhova\u0165 n\u00e1pravn\u00e9 opatrenia.<\/p>\n<\/li>\n<li data-start=\"1179\" data-end=\"1282\">\n<p data-start=\"1181\" data-end=\"1282\">Zodpoveda\u0165 za online platobn\u00fa bezpe\u010dnos\u0165, dostupnos\u0165 produktov a after\u2011sales pre online objedn\u00e1vky.<\/p>\n<\/li>\n<li data-start=\"1283\" data-end=\"1369\">\n<p data-start=\"1285\" data-end=\"1369\">Podie\u013ea\u0165 sa na HR aktivit\u00e1ch (n\u00e1bor, rozvoj, odme\u0148ovanie) v r\u00e1mci e\u2011commerce t\u00edmu.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1371\" data-end=\"1387\"><span class=\"ez-toc-section\" id=\"Koho_hladame\"><\/span>Koho h\u013ead\u00e1me<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"1388\" data-end=\"1982\">\n<li data-start=\"1388\" data-end=\"1461\">\n<p data-start=\"1390\" data-end=\"1461\">Seniora v e\u2011commerce a online marketingu so siln\u00fdm \u0165ahom na v\u00fdsledky.<\/p>\n<\/li>\n<li data-start=\"1462\" data-end=\"1595\">\n<p data-start=\"1464\" data-end=\"1595\">Praktick\u00fa znalos\u0165 webov\u00fdch technol\u00f3gi\u00ed a analytick\u00fdch n\u00e1strojov (napr. GA, tag management, A\/B testovanie); v\u00fdborn\u00e9 PC zru\u010dnosti.<\/p>\n<\/li>\n<li data-start=\"1596\" data-end=\"1683\">\n<p data-start=\"1598\" data-end=\"1683\">Preh\u013ead v HTML\/CSS a modern\u00fdch online syst\u00e9moch; orient\u00e1cia v multim\u00e9di\u00e1ch v\u00fdhodou.<\/p>\n<\/li>\n<li data-start=\"1684\" data-end=\"1770\">\n<p data-start=\"1686\" data-end=\"1770\">Sk\u00fasenos\u0165 z B2B prostredia (balenie\/retail\/FMCG v\u00fdhodou). Orient\u00e1cia na z\u00e1kazn\u00edka.<\/p>\n<\/li>\n<li data-start=\"1771\" data-end=\"1815\">\n<p data-start=\"1773\" data-end=\"1815\">Plynul\u00e1 angli\u010dtina (p\u00edsan\u00e1 aj hovoren\u00e1).<\/p>\n<\/li>\n<li data-start=\"1816\" data-end=\"1880\">\n<p data-start=\"1818\" data-end=\"1880\">Skvel\u00e9 komunika\u010dn\u00e9 a interperson\u00e1lne zru\u010dnosti, t\u00edmov\u00fd hr\u00e1\u010d.<\/p>\n<\/li>\n<li data-start=\"1881\" data-end=\"1982\">\n<p data-start=\"1883\" data-end=\"1982\">Osobnostne: zvedavos\u0165, pozit\u00edvna energia, podnikavos\u0165, chu\u0165 na v\u00fdzvy, pr\u00e1ca pod tlakom ti nevad\u00ed.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1984\" data-end=\"1999\"><span class=\"ez-toc-section\" id=\"Co_ponukame\"><\/span>\u010co pon\u00fakame<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"2000\" data-end=\"2231\">\n<li data-start=\"2000\" data-end=\"2088\">\n<p data-start=\"2002\" data-end=\"2088\">Mo\u017enos\u0165 formova\u0165 v\u00fdkon k\u013e\u00fa\u010dov\u00e9ho e\u2011commerce kan\u00e1lu a ovplyvni\u0165 v\u00fdsledky celej firmy.<\/p>\n<\/li>\n<li data-start=\"2089\" data-end=\"2146\">\n<p data-start=\"2091\" data-end=\"2146\">Spolupr\u00e1cu s in\u0161pirat\u00edvnym t\u00edmom a centr\u00e1lou skupiny.<\/p>\n<\/li>\n<li data-start=\"2147\" data-end=\"2231\">\n<p data-start=\"2149\" data-end=\"2231\">Odpovedaj\u00facu odmenu a rozvoj pod\u013ea sk\u00fasenost\u00ed (benefity upresn\u00edme pri pohovore).<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2233\" data-end=\"2253\"><span class=\"ez-toc-section\" id=\"Ako_sa_prihlasit\"><\/span>Ako sa prihl\u00e1si\u0165<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2254\" data-end=\"2463\">Po\u0161li n\u00e1m svoje <strong data-start=\"2270\" data-end=\"2285\">CV\/LinkedIn<\/strong> a kr\u00e1tky <strong data-start=\"2295\" data-end=\"2313\">motiva\u010dn\u00fd list<\/strong> s pr\u00edkladom projektu, kde si preuk\u00e1zate\u013ene zlep\u0161il\/a konverziu alebo AOV (stru\u010dne: cie\u013e \u2192 opatrenie \u2192 v\u00fdsledok) na email: <strong data-start=\"2436\" data-end=\"2461\"><a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"2438\" data-end=\"2459\">sseidlova@rajapack.cz<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do n\u00e1\u0161ho marketingov\u00e9ho t\u00edmu h\u013ead\u00e1me E\u2011commerce \u0161pecialistu\/ku, ktor\u00fd\/\u00e1 posunie n\u00e1\u0161 online biznis o \u00farove\u0148 vy\u0161\u0161ie \u2013 od rastu n\u00e1v\u0161tevnosti a konverzi\u00ed a\u017e po prec\u00edznu starostlivos\u0165 o z\u00e1kazn\u00edka. Bude\u0161 \u00fazko spolupracova\u0165 [&#8230;]<\/p>\n","protected":false},"author":68,"featured_media":2114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[119],"tags":[],"class_list":["post-2113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kariera-v-rajapack"],"acf":[],"yoast_head":"\n<title>Vo\u013en\u00e1 poz\u00edcia: E\u2011commerce \u0161pecialista (CZ\/SK) - Z\u00edskajte odborn\u00e9 tipy na logistiku a balenie | Rajapack<\/title>\n<meta name=\"description\" content=\"Do n\u00e1\u0161ho marketingov\u00e9ho t\u00edmu h\u013ead\u00e1me E\u2011Commerce \u0161pecialistu\/ku, ktor\u00fd\/\u00e1 posunie n\u00e1\u0161 online biznis o \u00farove\u0148 vy\u0161\u0161ie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/volna-pozicia-ecommerce-specialista-cz-sk\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vo\u013en\u00e1 poz\u00edcia: E\u2011commerce \u0161pecialista (CZ\/SK) - 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