{"id":52,"date":"2017-01-30T09:47:16","date_gmt":"2017-01-30T09:47:16","guid":{"rendered":"https:\/\/www.rajapack.sk\/blog-sk\/?p=52"},"modified":"2024-03-22T13:08:06","modified_gmt":"2024-03-22T13:08:06","slug":"40-zakaznikov-pravdepodobnejsie-nakupi-na-eshope-vdaka-lepsiemu-baleniu","status":"publish","type":"post","link":"https:\/\/www.rajapack.sk\/blog-sk\/40-zakaznikov-pravdepodobnejsie-nakupi-na-eshope-vdaka-lepsiemu-baleniu","title":{"rendered":"40 % z\u00e1kazn\u00edkov pravdepodobnej\u0161ie nak\u00fapi na eshope v\u010faka lep\u0161iemu baleniu"},"content":{"rendered":"<p>Pred\u00e1vate ten ist\u00fd produkt za rovnak\u00fa cenu a mo\u017eno e\u0161te lacnej\u0161ie ako konkurencia, a predsa sa k v\u00e1m va\u0161i z\u00e1kazn\u00edci nevracaj\u00fa? D\u00f4vodov m\u00f4\u017ee by\u0165 nieko\u013eko. Mo\u017eno m\u00e1 konkurencia zauj\u00edmavej\u0161\u00ed web, lep\u0161ie z\u00e1kazn\u00edcke slu\u017eby, lep\u0161\u00ed bonusov\u00fd program alebo \u201elen\u201c <strong>lep\u0161ie bal\u00ed<\/strong>.<\/p>\n<p>Balenie \u2013 faktor, ktor\u00fd ve\u013ea eshopov podce\u0148uje, a pritom \u010dasto rozhoduje o tom, \u010di sa k v\u00e1m z\u00e1kazn\u00edk vr\u00e1ti, alebo nabud\u00face nak\u00fapi u konkurencie. O psychol\u00f3gii a d\u00f4le\u017eitosti obalov sa toho u\u017e nap\u00edsalo ve\u013ea, ale v\u00e4\u010d\u0161inou sa p\u00edsalo o prim\u00e1rnom obale. Nemyslite si v\u0161ak, \u017ee len preto, \u017ee pred\u00e1vate produkty \u201eniekoho in\u00e9ho\u201c, sa v\u00e1s obalov\u00fd marketing net\u00fdka.<\/p>\n<p>Ned\u00e1vno sme rie\u0161ili sk\u00fasenos\u0165 n\u00e1\u0161ho kolegu, ktor\u00fd si objednal luxusn\u00fa \u0161achovnicu, ktor\u00fa mu doru\u010dili v nepomerne ve\u013ekej krabici vyplnenej papierikmi od \u010dokol\u00e1dy a let\u00e1kmi. Kolega si objednal luxusn\u00fd produkt, ktor\u00fd bol mu doru\u010den\u00fd zabalen\u00fd v odpadkoch. E\u0161te\u017ee ho nek\u00fapil ako dar\u010dek a nenechal ho doru\u010di\u0165 priamo obdarovan\u00e9mu. Niet divu, \u017ee nabud\u00face nak\u00fapi u konkurencie, ktor\u00e1 produkt pred\u00e1va mo\u017eno tro\u0161ku drah\u0161ie, ale doru\u010d\u00ed ho v obale, ktor\u00fd odpoved\u00e1 obsahu. A to len preto, aby jeho z\u00e1\u017eitok z nakupovania nezni\u010dilo sklamanie.<\/p>\n<p>U\u017e v roku 2014 Google zaznamenal 57 % n\u00e1rast vzhliadnut\u00ed tzv. unboxing vide\u00ed. Unboxing vide\u00e1 s\u00fa v podstate vide\u00e1 o rozba\u013eovan\u00ed produktov uverej\u0148ovan\u00e9 v\u00e4\u010d\u0161inou blogermi.<\/p>\n<p>Tento typ vide\u00ed je st\u00e1le viac popul\u00e1rny na Slovensku aj vo svete. Pre\u010do? Pod\u013ea v\u00fdskumov psychol\u00f3gov je hlavn\u00fdm d\u00f4vodom o\u010dak\u00e1vanie. Rovnak\u00e9 o\u010dak\u00e1vania, ako keby sme rozba\u013eovali dar\u010dek. Nez\u00e1le\u017e\u00ed ani na tom, \u017ee sme si tovar sami objednali a vieme, \u010do krabica obsahuje. Od momentu, ke\u010f sme bal\u00edk dostali do r\u00fak, a\u017e do chv\u00edle, ke\u010f produkt \u00faplne rozbal\u00edme, sme pln\u00ed o\u010dak\u00e1van\u00ed.<\/p>\n<p>\u013dudia dokonca pre\u017e\u00edvaj\u00fa aj ur\u010dit\u00fa mieru o\u010dak\u00e1vania aj v pr\u00edpade, \u017ee bal\u00ed\u010dek sami nerozba\u013euj\u00fa a na jeho rozba\u013eovanie sa len pozeraj\u00fa. Ako by sa asi zatv\u00e1ril bloger rozba\u013euj\u00faci bal\u00edk od v\u00e1s? Ako sa asi tv\u00e1ria va\u0161i z\u00e1kazn\u00edci, ke\u010f rozba\u013euj\u00fa va\u0161e produkty?<\/p>\n<p>Pod\u013ea \u0161t\u00fadie <a href=\"http:\/\/www.dotcomdist.com\/\" target=\"_blank\" rel=\"noopener\">Dotcom Distribution<\/a> sa v roku 2016 a\u017e 40 % z\u00e1kazn\u00edkov vyjadrilo, \u017ee by pravdepodobnej\u0161ie nak\u00fapili v eshope, ktor\u00fd svoje produkty bal\u00ed do dar\u010dekov\u00fdch alebo pr\u00e9miov\u00fdch obalov. \u010co predstavuje 11 % n\u00e1rast v porovnan\u00ed s rokom 2015, kedy sa takto vyjadrilo len 29 % nakupuj\u00facich.<\/p>\n<p>Ako ovplyv\u0148uje obal psychol\u00f3giu z\u00e1kazn\u00edka? Pod\u013ea \u0161t\u00fadie:<\/p>\n<ul>\n<li>68 % z\u00e1kazn\u00edkov vn\u00edma v\u010faka kvalitn\u00e9mu obalu eshop luxusnej\u0161ie,<\/li>\n<li>61 % z\u00e1kazn\u00edkov pre\u017e\u00edva viac vzru\u0161enia pri prevzat\u00ed bal\u00edka,<\/li>\n<li>44 % z\u00e1kazn\u00edkom potvrd\u00ed kvalitn\u00fd obal hodnotu produktu,<\/li>\n<li>17 % z\u00e1kazn\u00edkov obal uist\u00ed, \u017ee tento eshop je pre \u013eud\u00ed, ako s\u00fa oni.<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/40-zakaznikov-pravdepodobnejsie-nakupi-na-eshope-vdaka-lepsiemu-baleniu\/#Samozrejme_nie_je_produkt_ako_produkt\" title=\"Samozrejme, nie je produkt ako produkt\">Samozrejme, nie je produkt ako produkt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/40-zakaznikov-pravdepodobnejsie-nakupi-na-eshope-vdaka-lepsiemu-baleniu\/#Co_je_premiovy_obal\" title=\"\u010co je pr\u00e9miov\u00fd obal?\">\u010co je pr\u00e9miov\u00fd obal?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/40-zakaznikov-pravdepodobnejsie-nakupi-na-eshope-vdaka-lepsiemu-baleniu\/#Funkcnost\" title=\"Funk\u010dnos\u0165\">Funk\u010dnos\u0165<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/40-zakaznikov-pravdepodobnejsie-nakupi-na-eshope-vdaka-lepsiemu-baleniu\/#Reklama\" title=\"Reklama\">Reklama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/40-zakaznikov-pravdepodobnejsie-nakupi-na-eshope-vdaka-lepsiemu-baleniu\/#Prezentacia_produktu\" title=\"Prezent\u00e1cia produktu\">Prezent\u00e1cia produktu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/40-zakaznikov-pravdepodobnejsie-nakupi-na-eshope-vdaka-lepsiemu-baleniu\/#Bojite_sa_zvysenych_nakladov\" title=\"Boj\u00edte sa zv\u00fd\u0161en\u00fdch n\u00e1kladov?\">Boj\u00edte sa zv\u00fd\u0161en\u00fdch n\u00e1kladov?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Samozrejme_nie_je_produkt_ako_produkt\"><\/span>Samozrejme, nie je produkt ako produkt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vo v\u0161eobecnosti sa d\u00e1 poveda\u0165, \u017ee na kvalite balenia z\u00e1le\u017e\u00ed pri pr\u00e9miovom a luxusnom tovare. Najmenej z\u00e1le\u017e\u00ed na obale produktov, ktor\u00e9 nakupujeme do dom\u00e1cnosti (\u010distiace prostriedky, apod.). Ale aj pri dom\u00e1cich prostriedkoch balenie ovplyv\u0148uje 25 % z\u00e1kazn\u00edkov. Pri luxusnom tovare je to a\u017e 59 %!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/40-procent-zakazniku-infografika-scaled.jpg\" alt=\"40 percent zakazn\u00edkov infografika\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Co_je_premiovy_obal\"><\/span>\u010co je pr\u00e9miov\u00fd obal?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pr\u00e9miov\u00fd obal by mal splni\u0165 tieto 3 vlastnosti: Funk\u010dnos\u0165, Reklama, Prezent\u00e1cia produktu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Funkcnost\"><\/span>Funk\u010dnos\u0165<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Doru\u010denie po\u0161koden\u00e9ho tovaru rozhodne nevyk\u00fazli \u00fasmev na tv\u00e1ri v\u00e1\u0161ho z\u00e1kazn\u00edka. Pr\u00e1ve naopak. A ak si mysl\u00edte, \u017ee v\u00e1s zachr\u00e1ni r\u00fdchle a jednoduch\u00e9 vybavenie reklam\u00e1cie, ste na omyle. Znova z\u00edska\u0165 d\u00f4veru sklaman\u00e9ho z\u00e1kazn\u00edka je ove\u013ea \u0165a\u017e\u0161ie, ako z\u00edska\u0165 nov\u00e9ho z\u00e1kazn\u00edka. Ne\u0161etrite preto na kvalite obalov\u00e9ho materi\u00e1lu. V poriadku doru\u010den\u00fd produkt je alfou a omegou.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reklama\"><\/span>Reklama<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Obaly s\u00fa jedn\u00fdm z najlacnej\u0161\u00edch a najjednoduch\u0161\u00edch sp\u00f4sobov, ako zna\u010dku budova\u0165. Krabice alebo lepiace p\u00e1sky s vlastn\u00fdm logom a potla\u010dou predstavuj\u00fa minim\u00e1lne n\u00e1klady, a pritom ve\u013emi \u00fa\u010dinn\u00fa formu marketingovej komunik\u00e1cie. Pod\u013ea \u0161t\u00fadie, a\u017e <strong>50 % z\u00e1kazn\u00edkov pravdepodobnej\u0161ie odporu\u010d\u00ed eshop svojim zn\u00e1mym <\/strong>, ak im bude tovar doru\u010den\u00fd v zna\u010dkovom obale s personaliz\u00e1ciou eshopu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Prezentacia_produktu\"><\/span>Prezent\u00e1cia produktu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sekund\u00e1rny a terci\u00e1rny obal, teda ten, do ktor\u00e9ho eshopy balia produkty (napr. kart\u00f3nov\u00e1 krabica), nem\u00e1 by\u0165 len praktick\u00fd. M\u00e1 up\u00fata\u0165 pozornos\u0165 rovnako ako prim\u00e1rny. Vyvolajte pocit vzru\u0161enia a o\u010dak\u00e1vania u va\u0161ich klientov od prvej chv\u00edle, ako v\u00e1\u0161 bal\u00edk vezm\u00fa do ruky. Odl\u00ed\u0161te sa od konkurencie. Chce v\u00e1\u0161 klient luxus? N\u00e1paditos\u0165? Dajte mu presne to, \u010do chce a za \u010do plat\u00ed. Potom bude spokojn\u00fd a bude sa k v\u00e1m pre tento pocit vraca\u0165.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bojite_sa_zvysenych_nakladov\"><\/span>Boj\u00edte sa zv\u00fd\u0161en\u00fdch n\u00e1kladov?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ak podnikanie len rozbiehate, ur\u010dite m\u00e1te obmedzen\u00fd kapit\u00e1l a sna\u017e\u00edte sa zn\u00ed\u017ei\u0165 n\u00e1klady v\u0161ade, kde sa d\u00e1. Obal v\u0161ak nie je to spr\u00e1vne miesto, kde \u0161etri\u0165, a to predov\u0161etk\u00fdm, ak zna\u010dku e\u0161te len budujete. Mali by ste to bra\u0165 ako invest\u00edciu, aby ste mohli v bud\u00facnosti viac zar\u00e1ba\u0165.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pred\u00e1vate ten ist\u00fd produkt za rovnak\u00fa cenu a mo\u017eno e\u0161te lacnej\u0161ie ako konkurencia, a predsa sa k v\u00e1m va\u0161i z\u00e1kazn\u00edci nevracaj\u00fa? D\u00f4vodov m\u00f4\u017ee by\u0165 nieko\u013eko. Mo\u017eno m\u00e1 konkurencia zauj\u00edmavej\u0161\u00ed web, [&#8230;]<\/p>\n","protected":false},"author":42,"featured_media":767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,102],"tags":[104,83],"class_list":["post-52","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistika-a-e-commerce","category-nase-obaly-a-novinky","tag-e-commerce","tag-produkty"],"acf":[],"yoast_head":"\n<title>Z\u00edskajte si 40 % z\u00e1kazn\u00edkov v\u010faka top baleniu | RAJA<\/title>\n<meta name=\"description\" content=\"Tu\u0161ili ste, \u017ee 40 % z\u00e1kazn\u00edkov pravdepodobne nak\u00fapi v e-shope, ak m\u00e1 kvalitnej\u0161ie balenie ako konkurencia? 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