{"id":720,"date":"2019-11-27T13:24:47","date_gmt":"2019-11-27T13:24:47","guid":{"rendered":"https:\/\/www.rajapack.sk\/blog-sk\/?p=720"},"modified":"2023-05-19T14:19:58","modified_gmt":"2023-05-19T14:19:58","slug":"nakupna-horucka-black-friday","status":"publish","type":"post","link":"https:\/\/www.rajapack.sk\/blog-sk\/nakupna-horucka-black-friday","title":{"rendered":"N\u00e1kupn\u00e1 hor\u00fa\u010dka BLACK FRIDAY"},"content":{"rendered":"<p>Tak je to tu &#8230; Black Friday! A u\u017e tento piatok! Ale \u010do to vlastne znamen\u00e1 a kde sa vzal?<\/p>\n<p>Black Friday \u010di\u017ee \u010cierny piatok je marketingov\u00e1 akcia prevzat\u00e1 z USA. Pova\u017euje sa za za\u010diatok predviano\u010dn\u00fdch n\u00e1kupov a d\u00e1 sa poveda\u0165, \u017ee pre mnoh\u00fdch nakupuj\u00facich je to naozajstn\u00fd sviatok zliav.<\/p>\n<p>V posledn\u00fdch rokoch sa Black Friday nevz\u0165ahuje len na posledn\u00fd piatkov\u00fd de\u0148 v novembri, ale niektor\u00e9 e-shopy a kamenn\u00e9 obchody maj\u00fa \u010cierny piatok aj cel\u00fd november!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/nakupna-horucka-black-friday\/#Cierny_piatok_v_cislach\" title=\"\u010cierny piatok v \u010d\u00edslach\">\u010cierny piatok v \u010d\u00edslach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/nakupna-horucka-black-friday\/#Nakupuju_Slovaci_viac_z_pohodlia_domova_alebo_v_nakupnych_centrach\" title=\"Nakupuj\u00fa Slov\u00e1ci viac z pohodlia domova alebo v n\u00e1kupn\u00fdch centr\u00e1ch?\">Nakupuj\u00fa Slov\u00e1ci viac z pohodlia domova alebo v n\u00e1kupn\u00fdch centr\u00e1ch?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/nakupna-horucka-black-friday\/#Ale_co_taka_novinka_ako_Cyber_%E2%80%8B%E2%80%8BMonday\" title=\"Ale \u010do tak\u00e1 novinka ako Cyber \u200b\u200bMonday?\">Ale \u010do tak\u00e1 novinka ako Cyber \u200b\u200bMonday?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Cierny_piatok_v_cislach\"><\/span>\u010cierny piatok v \u010d\u00edslach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Prieskum vykonan\u00fd port\u00e1lom Black-Friday.Global v roku 2018 uk\u00e1zal, \u017ee a\u017e 94% op\u00fdtan\u00fdch Slov\u00e1kov vie \u010do to Black Friday je. N\u00e1rast predajov po\u010das Black Friday a\u017e o 666% oproti be\u017en\u00e9mu d\u0148u. Priemern\u00fd Slov\u00e1k pl\u00e1nuje min\u00fa\u0165 na Black Friday 203\u20ac. Priemern\u00e1 z\u013eava v slovensk\u00fdch e-shopoch sa pohybuje okolo 53%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-722 aligncenter\" src=\"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/2019\/11\/2-black-friday-na-slovensku-1-233x300.png\" alt=\"\u0160tatistika slovensk\u00e9ho Black Friday\" width=\"443\" height=\"571\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nakupuju_Slovaci_viac_z_pohodlia_domova_alebo_v_nakupnych_centrach\"><\/span>Nakupuj\u00fa Slov\u00e1ci viac z pohodlia domova alebo v n\u00e1kupn\u00fdch centr\u00e1ch?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u00e4\u010d\u0161ina spotrebite\u013eov bude nakupova\u0165 aj v online obchodoch, aj v kamenn\u00fdch predajniach (63%), zvy\u0161ok bude nakupova\u0165 bu\u010f iba v kamenn\u00fdch predajniach (16%) alebo iba v internetov\u00fdch obchodoch (21%).<\/p>\n<p>Dajte si ale pozor pri n\u00e1kupoch. Niektor\u00ed v\u00e1s m\u00f4\u017eu pekne nap\u00e1li\u0165! Pozrite sa p\u00e1r dn\u00ed vopred na tovar, ktor\u00fd si pl\u00e1nujete k\u00fapi\u0165 a uvid\u00edte, \u010di sa cena v\u00fdrazne zmen\u00ed alebo nie. M\u00f4\u017eete tie\u017e vyu\u017ei\u0165 r\u00f4znych porovn\u00e1va\u010dov tovaru.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ale_co_taka_novinka_ako_Cyber_%E2%80%8B%E2%80%8BMonday\"><\/span>Ale \u010do tak\u00e1 novinka ako Cyber \u200b\u200bMonday?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-724 aligncenter\" src=\"https:\/\/www.rajapack.sk\/blog-sk\/wp-content\/uploads\/2019\/11\/cyber-monday-3869345_640-300x170.jpg\" alt=\"Cyber Monday\" width=\"300\" height=\"170\" \/><\/p>\n<p>V sloven\u010dine prekladan\u00e9 ako Kyber-pondelok. Cyber \u200b\u200bMonday bol vytvoren\u00fd marketingov\u00fdmi spolo\u010dnos\u0165ami, aby sa zv\u00fd\u0161il predaj cez e-shopy. Tento sviatok sme mohli zaznamena\u0165 cca pred 2 rokmi. Tento rok Cyber \u200b\u200bMonday iste uvid\u00edte u\u017e u viac e-shopov.<\/p>\n<p>My v RAJA nestr\u00e1came \u010das a sme na n\u00e1kupn\u00fa hor\u00fa\u010dku pripraven\u00ed! Nezabudnite tie\u017e odobera\u0165 n\u00e1\u0161 <a href=\"https:\/\/www.rajapack.sk\/\">newsletter<\/a>, kde sa v\u010das v\u0161etko dozviete!<\/p>\n<p>&nbsp;<\/p>\n<p>Zdroj: https:\/\/black-friday.global\/sk-sk\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tak je to tu &#8230; Black Friday! A u\u017e tento piatok! Ale \u010do to vlastne znamen\u00e1 a kde sa vzal? Black Friday \u010di\u017ee \u010cierny piatok je marketingov\u00e1 akcia prevzat\u00e1 z [&#8230;]<\/p>\n","protected":false},"author":62,"featured_media":725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,102],"tags":[104,83],"class_list":["post-720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistika-a-e-commerce","category-nase-obaly-a-novinky","tag-e-commerce","tag-produkty"],"acf":[],"yoast_head":"\n<title>N\u00e1kupn\u00e1 hor\u00fa\u010dka BLACK FRIDAY - Z\u00edskajte odborn\u00e9 tipy na logistiku a balenie | Rajapack<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/nakupna-horucka-black-friday\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e1kupn\u00e1 hor\u00fa\u010dka BLACK FRIDAY - Z\u00edskajte odborn\u00e9 tipy na logistiku a balenie | Rajapack\" \/>\n<meta property=\"og:description\" content=\"Tak je to tu &#8230; Black Friday! 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