{"id":81,"date":"2017-03-31T12:08:38","date_gmt":"2017-03-31T12:08:38","guid":{"rendered":"https:\/\/www.rajapack.sk\/blog-sk\/?p=81"},"modified":"2023-12-21T09:03:11","modified_gmt":"2023-12-21T09:03:11","slug":"trendy-v-logistike-eshopov","status":"publish","type":"post","link":"https:\/\/www.rajapack.sk\/blog-sk\/trendy-v-logistike-eshopov","title":{"rendered":"Trendy v logistike e-shopov"},"content":{"rendered":"<p>Ak\u00fa \u00falohu bude logistika zohr\u00e1va\u0165 v \u00faspechoch e-shopov v bl\u00edzkej bud\u00facnosti? A ktor\u00e9 trendy v logistike bud\u00fa ma\u0165 priamy vplyv na ich rast? Odpove\u010f plynie z prib\u00fadaj\u00facich o\u010dak\u00e1van\u00ed z\u00e1kazn\u00edkov, ktor\u00ed nakupuj\u00fa na internete. \u00daspech e-shopov je toti\u017e definovan\u00fd kvalitou a schopnos\u0165ou vyhovie\u0165 z\u00e1kazn\u00edkom a udr\u017ea\u0165 si ich.<\/p>\n<p>K\u013e\u00fa\u010d potrebn\u00fd k z\u00edskaniu v\u00fdhod nad konkurenciou spo\u010d\u00edva v nastaven\u00ed rovnov\u00e1hy medzi spr\u00e1vnou cenou produktu, slu\u017eieb z\u00e1kazn\u00edkom a dobe dodania. Najv\u00e4\u010d\u0161ie a najrenomovanej\u0161ie e-shopy u\u017e implementovali dodanie v de\u0148 objednania s cie\u013eom ohromi\u0165 z\u00e1kazn\u00edkov, ktor\u00ed nechc\u00fa \u010daka\u0165 na dodanie tovaru ani jeden de\u0148. Tak udali jasn\u00fd trend vo svete internetov\u00e9ho predaja. Spolo\u010dnos\u0165 <a href=\"http:\/\/www.dotcomdist.com\/\" target=\"_blank\" rel=\"noopener\">Dotcom<\/a> realizovala \u0161t\u00fadiu zameran\u00fa na e-commerce a baliaci priemysel. Nasleduj\u00face k\u013e\u00fa\u010dov\u00e9 zistenia dokazuj\u00fa d\u00f4le\u017eitos\u0165 logistiky v rozhodovacom procese z\u00e1kazn\u00edkov nakupuj\u00facich online.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/trendy-v-logistike-eshopov\/#Rychle_dodanie_podporuje_lojalitu_zo_strany_zakaznikov\" title=\"R\u00fdchle dodanie podporuje lojalitu zo strany z\u00e1kazn\u00edkov\">R\u00fdchle dodanie podporuje lojalitu zo strany z\u00e1kazn\u00edkov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/trendy-v-logistike-eshopov\/#Zakaznici_su_ochotni_zaplatit_za_rychle_dodanie_viac\" title=\"Z\u00e1kazn\u00edci s\u00fa ochotn\u00ed zaplati\u0165 za r\u00fdchle dodanie viac\">Z\u00e1kazn\u00edci s\u00fa ochotn\u00ed zaplati\u0165 za r\u00fdchle dodanie viac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/trendy-v-logistike-eshopov\/#Transparentnost_je_pre_spotrebitelov_dolezita_aj_pocas_prepravneho_procesu\" title=\"Transparentnos\u0165 je pre spotrebite\u013eov d\u00f4le\u017eit\u00e1 aj po\u010das prepravn\u00e9ho procesu\">Transparentnos\u0165 je pre spotrebite\u013eov d\u00f4le\u017eit\u00e1 aj po\u010das prepravn\u00e9ho procesu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/trendy-v-logistike-eshopov\/#Ziskanie_konkurencnych_vyhod\" title=\"Z\u00edskanie konkuren\u010dn\u00fdch v\u00fdhod\">Z\u00edskanie konkuren\u010dn\u00fdch v\u00fdhod<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/trendy-v-logistike-eshopov\/#Aka_je_cesta_k_uspechu\" title=\"Ak\u00e1 je cesta k \u00fasp\u011bchu?\">Ak\u00e1 je cesta k \u00fasp\u011bchu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/trendy-v-logistike-eshopov\/#A_co_z_toho_ma_Alza\" title=\"A \u010do z toho m\u00e1 Alza?\">A \u010do z toho m\u00e1 Alza?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/trendy-v-logistike-eshopov\/#Da_sa_to_aj_inak\" title=\"D\u00e1 sa to aj inak\">D\u00e1 sa to aj inak<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/trendy-v-logistike-eshopov\/#Big_data\" title=\"Big data\">Big data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/trendy-v-logistike-eshopov\/#Digitalne_identifikatory\" title=\"Digit\u00e1lne identifik\u00e1tory\">Digit\u00e1lne identifik\u00e1tory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/trendy-v-logistike-eshopov\/#Senzory\" title=\"Senzory\">Senzory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/trendy-v-logistike-eshopov\/#Technologie_rozsirenej_reality\" title=\"Technol\u00f3gie roz\u0161\u00edrenej reality\">Technol\u00f3gie roz\u0161\u00edrenej reality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/trendy-v-logistike-eshopov\/#Roboty_a_drony\" title=\"Roboty a drony\">Roboty a drony<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/trendy-v-logistike-eshopov\/#Bezpilotne_lietadla_a_autonomne_vozidla\" title=\"Bezpilotn\u00e9 lietadl\u00e1 a auton\u00f3mne vozidl\u00e1\">Bezpilotn\u00e9 lietadl\u00e1 a auton\u00f3mne vozidl\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.rajapack.sk\/blog-sk\/trendy-v-logistike-eshopov\/#Ekologie_v_logistickom_priemysle\" title=\"Ekol\u00f3gie v logistickom priemysle\">Ekol\u00f3gie v logistickom priemysle<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Rychle_dodanie_podporuje_lojalitu_zo_strany_zakaznikov\"><\/span>R\u00fdchle dodanie podporuje lojalitu zo strany z\u00e1kazn\u00edkov<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>87 % nakupuj\u00facich v e-shopoch tvrd\u00ed, \u017ee doba dodania ovplyv\u0148uje ich rozhodnutie opakovane nak\u00fapi\u0165 u rovnak\u00e9ho predajcu.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Zakaznici_su_ochotni_zaplatit_za_rychle_dodanie_viac\"><\/span>Z\u00e1kazn\u00edci s\u00fa ochotn\u00ed zaplati\u0165 za r\u00fdchle dodanie viac<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>67 % nakupuj\u00facich by zaplatilo viac za mo\u017enos\u0165 dodania tovaru e\u0161te v de\u0148 objedn\u00e1vky.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Transparentnost_je_pre_spotrebitelov_dolezita_aj_pocas_prepravneho_procesu\"><\/span>Transparentnos\u0165 je pre spotrebite\u013eov d\u00f4le\u017eit\u00e1 aj po\u010das prepravn\u00e9ho procesu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>21 % nakupuj\u00facich by chcelo vedie\u0165 \u010do najviac inform\u00e1ci\u00ed o aktu\u00e1lnom stave a polohe ich objedn\u00e1vky.<\/li>\n<\/ul>\n<p>Aby boli tradi\u010dn\u00ed maloobchodn\u00ed predajcovia konkurencieschopn\u00ed, prisp\u00f4sobuj\u00fa svoje predajne viackan\u00e1lov\u00e9mu predaju a premie\u0148aj\u00fa ich na distribu\u010dn\u00e9 uzly, v ktor\u00fdch sa sp\u00e1ja internetov\u00fd predaj s tradi\u010dn\u00fdm predajom v kamenn\u00fdch obchodoch. E-shopy, ktor\u00e9 svojim z\u00e1kazn\u00edkom nedok\u00e1\u017eu tovar r\u00fdchlo doru\u010di\u0165, s\u00fa pomaly, ale iste ods\u00faden\u00e9 k z\u00e1niku.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ziskanie_konkurencnych_vyhod\"><\/span>Z\u00edskanie konkuren\u010dn\u00fdch v\u00fdhod<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Skuto\u010dnou v\u00fdzvou pre e-shopy je schopnos\u0165 doda\u0165 tovar do nieko\u013ek\u00fdch hod\u00edn od objednania. Ve\u013ek\u00ed internetov\u00ed predajcovia investuj\u00fa do expresn\u00fdch logistick\u00fdch slu\u017eieb, ktor\u00e9 u\u017e dnes dok\u00e1\u017eu z\u00e1kazn\u00edkom doda\u0165 tovar do 90 min\u00fat. V \u010cesku aj na Slovensku je jednozna\u010dne najv\u00e4\u010d\u0161\u00edm \u201etrend-setterom\u201c Alza, ktor\u00e1 m\u00e1 vo svojej ponuke viac ne\u017e 90 000 produktov a v s\u00fa\u010dasnosti operuje na celkovej ploche 70 000 \u0161tvorcov\u00fdch metrov. V \u010cesku aj na Slovensku m\u00e1 2 hlavn\u00e9, plne automatizovan\u00e9 logistick\u00e9 centr\u00e1, v\u010faka \u010domu dok\u00e1\u017ee odbavi\u0165 90 000 objedn\u00e1vok za de\u0148 s priemernou \u010dakacou dobou 7,5 min\u00faty. Ke\u010f\u017ee tovar dod\u00e1va aj do ostatn\u00fdch \u0161t\u00e1tov E\u00da, pl\u00e1nuje v roku 2019 vybudova\u0165 aj tretie ve\u013ek\u00e9 logistick\u00e9 centrum, ktor\u00e9 by bolo zameran\u00e9 na z\u00e1padn\u00fa Eur\u00f3pu. Spolo\u010dnos\u0165 pl\u00e1nuje s roz\u0161\u00edren\u00edm skladov\u00fdch priestorov roz\u0161\u00edri\u0165 aj automatiz\u00e1ciu, teda automatizovan\u00e9 by nemali by\u0165 len skladov\u00e9 oper\u00e1cie, ale aj cel\u00e9 balenie a exped\u00edcia.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Aka_je_cesta_k_uspechu\"><\/span>Ak\u00e1 je cesta k \u00fasp\u011bchu?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dostupnos\u0165 a r\u00fdchlos\u0165 doru\u010denia tovaru je z\u00e1sadn\u00e1. Alza m\u00e1 v\u0161etky produkty, ktor\u00e9 s\u00fa na webe, skladom. Pre r\u00fdchle doru\u010denie vyu\u017e\u00edva nielen extern\u00e9 doru\u010dovate\u013esk\u00e9 spolo\u010dnosti, ale aj vlastn\u00fa dopravu AlzaExpres pre Prahu a Bratislavu. Z\u00e1kazn\u00edk si tak m\u00f4\u017ee vybra\u0165 konkr\u00e9tnu hodinu alebo \u010dasov\u00e9 obdobie, kedy mu bude tovar doru\u010den\u00fd. A ak m\u00e1 z\u00e1kazn\u00edk z\u00e1ujem o expresn\u00e9 dodanie tovaru, expresn\u00fd kuri\u00e9r mu bal\u00edk doru\u010d\u00ed do 90 min\u00fat (pozn. zatia\u013e len v Prahe). Aby svojim z\u00e1kazn\u00edkom vyhovela \u00faplne, zaviedla aj doru\u010dovanie cez v\u00edkendy. Po\u010diato\u010dn\u00fd z\u00e1ujme o t\u00fato slu\u017ebu v\u0161ak pomerne r\u00fdchlo upadol, preto Alza vyhodnocuje, \u010di bude t\u00fato slu\u017ebu poskytova\u0165 aj na\u010falej.<\/p>\n<p>Nepodce\u0148uje ani mo\u017enos\u0165 osobn\u00e9ho vyzdvihnutia. Pod\u013ea Alzy, a\u017e 1\/3 ich z\u00e1kazn\u00edkov si ako sp\u00f4sob doru\u010denia st\u00e1le vyberie osobn\u00e9 vyzdvihnutie. Preto do v\u0161etk\u00fdch regi\u00f3nov \u010ceska a v\u00e4\u010d\u0161\u00edm miest Slovenska nain\u0161talovala tzv. AlzaBoxy. Je to r\u00fdchly, lacn\u00fd a predov\u0161etk\u00fdm jednoduch\u00fd sp\u00f4sob, ako si tovar vyzdvihn\u00fa\u0165. A nezabudnime ani na mobiln\u00fd e-shop AlzaStreetShop, ktor\u00fd v sebe kombinuje predaj, v\u00fddaj a vr\u00e1tenie tovaru, reklam\u00e1cie a poradenstvo (pozn. slu\u017eba len v \u010cesku).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_co_z_toho_ma_Alza\"><\/span>A \u010do z toho m\u00e1 Alza?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Medziro\u010dn\u00e9 zv\u00fd\u0161enie tr\u017eieb o 22 % na rekordn\u00fdch 21 mili\u00e1rd \u010desk\u00fdch kor\u00fan vr\u00e1tane DPH. (V\u00fd\u0161ku zisku spolo\u010dnos\u0165 neuviedla, ale vieme, \u017ee v roku 2015 zarobila 568 mili\u00f3nov kor\u00fan a medziro\u010dne svoje tr\u017eby zvy\u0161uje o 22 a\u017e 26 %.)<\/li>\n<li>Medziro\u010dn\u00fd n\u00e1rast vybaven\u00fdch objedn\u00e1vok o viac ako mili\u00f3n.<\/li>\n<li>70 % medziro\u010dn\u00fd n\u00e1rast v po\u010dte n\u00e1v\u0161tev eshopu.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Da_sa_to_aj_inak\"><\/span>D\u00e1 sa to aj inak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u010c\u00edsla potvrdzuj\u00face \u00faspechy Alzy v\u0161ak nazh\u0155\u0148aj\u00fa invest\u00edcie, ktor\u00e9 vlo\u017eila do skladovej logistiky a technologick\u00fdch inov\u00e1ci\u00ed. Ako m\u00f4\u017eu by\u0165 e-shopy, ktor\u00e9 nemaj\u00fa alebo nechc\u00fa investova\u0165 st\u00e1tis\u00edce do logistiky konkurencieschopn\u00ed? Rie\u0161en\u00edm s\u00fa extern\u00e9 logistick\u00e9 spolo\u010dnosti (tzv. 3PL, third-party logistics), ktor\u00e9 spracuj\u00fa objedn\u00e1vky, invent\u00e1r, logistiku objednan\u00e9ho tovaru aj reklam\u00e1cie. Vyu\u017e\u00edvanie slu\u017eieb extern\u00fdch logistick\u00fdch spolo\u010dnost\u00ed ka\u017edoro\u010dne celosvetovo <a href=\"http:\/\/www.inboundlogistics.com\/cms\/article\/maximizing-productivity-in-e-commerce-warehousing-and-distribution-operations\/\">rastie o 12 % a\u017e 15 %<\/a>.<\/p>\n<p>Zvy\u0161uj\u00faci sa trend vyu\u017e\u00edvania extern\u00fdch logistick\u00fdch spolo\u010dnost\u00ed na komplexn\u00e9 zastre\u0161enie logistiky je vidite\u013en\u00fd aj v rebr\u00ed\u010dku top 500 americk\u00fdch koncernov s najvy\u0161\u0161\u00edm hrub\u00fdm obratom, ktor\u00fd ka\u017edoro\u010dne publikuje \u010dasopis Fortune. Pribli\u017ene 85 % spolo\u010dnost\u00ed zo zoznamu <a href=\"https:\/\/www.evansdist.com\/outsourcing-3pl-top-10-reasons\/\">Fortune 500<\/a>, vyu\u017e\u00edva slu\u017eby 3PL spolo\u010dnost\u00ed, ktor\u00e9 prispievaj\u00fa k ich \u00faspechom.<\/p>\n<p><a href=\"https:\/\/www.kornferry.com\/\" target=\"_blank\" rel=\"noopener\">In\u0161tit\u00fat Korn Ferry<\/a> uverejnil \u0161t\u00fadiu o outsoursovan\u00ed logistiky. T\u00e1to \u0161t\u00fadia identifikuje v\u00fdhody vyu\u017e\u00edvania 3PL spolo\u010dnost\u00ed.<\/p>\n<ul>\n<li>A\u017e 70 % respondentov v \u0161t\u00fadii tvrd\u00ed, \u017ee vyu\u017e\u00edvanie 3PL spolo\u010dnost\u00ed im pomohlo zn\u00ed\u017ei\u0165 celkov\u00e9 n\u00e1klady na logistiku.<\/li>\n<li>Viac ne\u017e 83 % respondentov tie\u017e tvrdilo, \u017ee spolupr\u00e1ca s 3PL logistick\u00fdmi spolo\u010dnos\u0165ami malo za n\u00e1sledok zlep\u0161enie starostlivosti o z\u00e1kazn\u00edkov.<\/li>\n<\/ul>\n<p>Zvy\u0161uj\u00faca sa r\u00fdchlos\u0165 a objem internetov\u00e9ho predaja tla\u010d\u00ed na potrebu h\u013eada\u0165 efekt\u00edvne logistick\u00e9 rie\u0161enia. V nasleduj\u00facich piatich a\u017e p\u00e4tn\u00e1stich rokoch bud\u00fa hra\u0165 v\u00fdznamn\u00fa \u00falohu v logistike e-shopov nasledovn\u00e9 technol\u00f3gie.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Big_data\"><\/span>Big data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Invest\u00edcie do anal\u00fdzy komplexn\u00fdch d\u00e1t a schopnos\u0165 predpoveda\u0165 po\u017eiadavky z\u00e1kazn\u00edkov, je mantrou v\u0161etk\u00fdch ve\u013ek\u00fdch hr\u00e1\u010dov, ktor\u00e1 chc\u00fa zn\u00ed\u017ei\u0165 svoje n\u00e1klady za dodanie tovaru. Logistick\u00e1 spolo\u010dnos\u0165 <a href=\"https:\/\/www.ups.com\/sk\/sk\/Home.page\" target=\"_blank\" rel=\"noopener\">UPS<\/a> v roku 2016 investovala 1 miliardu dol\u00e1rov do zberu a anal\u00fdzy tzv. big data. T\u00e1to invest\u00edcia m\u00e1 za \u00falohu zah\u00e1ji\u0165 revol\u00faciu v logistickom priemysle t\u00fdm, \u017ee dok\u00e1\u017ee v re\u00e1lnom \u010dase analyzova\u0165 obrovsk\u00e9 mno\u017estvo prib\u00fadaj\u00facich a meniacich sa d\u00e1t z viacer\u00fdch doteraz neprepojen\u00fdch zdrojov, ktor\u00e9 umo\u017enia optimaliz\u00e1ciu procesov, zn\u00ed\u017eenie n\u00e1kladov a zlep\u0161enie \u010dasov\u00e9ho mana\u017ementu a doby dodania. Big data by mali v bud\u00facnosti minimalizova\u0165 potrebu \u013eudskej pracovnej sily v logistick\u00fdch skladoch, ktor\u00e9 by mali prejs\u0165 na plne automatizovan\u00e9 efekt\u00edvne procesy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Digitalne_identifikatory\"><\/span>Digit\u00e1lne identifik\u00e1tory<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vyu\u017e\u00edvanie technol\u00f3gi\u00ed v logistick\u00fdch oper\u00e1ci\u00e1ch je nevyhnutn\u00e9 pre udr\u017eanie spokojnosti z\u00e1kazn\u00edkov. Digit\u00e1lne identifik\u00e1tory v podobe biometrick\u00fdch a elektronick\u00fdch \u0161t\u00edtkov umo\u017e\u0148uj\u00fa elektronick\u00e9 sledovanie pohybu objednan\u00e9ho tovaru v\u010faka svojmu unik\u00e1tnemu k\u00f3du.<\/p>\n<p>Vo vy\u0161\u0161ie spomenutej \u0161t\u00fadii spolo\u010dnosti Dotcom sa viac ne\u017e 41 % \u00fa\u010dastn\u00edkov vyjadrilo, \u017ee inform\u00e1cie o aktu\u00e1lnom stavu a polohe objednan\u00e9ho tovaru prispieva k vn\u00edmaniu e-shopu ako excelentn\u00e9ho predajcu. Viac ne\u017e 53 % \u00fa\u010dastn\u00edkov ohodnotilo poskytovanie podobn\u00fdch inform\u00e1ci\u00ed od predajcu ako parameter dobr\u00e9ho e-shopu. Naviac, 47 % tvrdilo, \u017ee n\u00e1kup v e-eshope nezopakovalo pr\u00e1ve z d\u00f4vodu n\u00edzkej transparentnosti o stave a polohe objedn\u00e1vky z predch\u00e1dzaj\u00faceho n\u00e1kupu.<\/p>\n<p>Nielen sledovanie konkr\u00e9tnych produktov, ale aj sledovanie logistick\u00fdch vozidiel hr\u00e1 v\u00fdznamn\u00fa \u00falohu pri zais\u0165ovan\u00ed potrebnej kontroly a pri efekt\u00edvnom pl\u00e1novan\u00ed tr\u00e1s pre r\u00fdchlej\u0161ie dodanie. Technol\u00f3gie sledovania pohybu vozidiel u\u017e prekonali manu\u00e1lne postupy a v\u00fdrazne prispievaj\u00fa k ur\u00fdchleniu prepravy. V\u00fdzva spo\u010d\u00edva v sledovan\u00ed pohybu z\u00e1sielky v re\u00e1lnom \u010dase.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Senzory\"><\/span>Senzory<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vyu\u017eitie senzorov v logistike umo\u017en\u00ed identifikova\u0165 vo\u013en\u00fd priestor na palete, v n\u00e1kladnom vozidle alebo sklade, ktor\u00fd sa m\u00f4\u017ee n\u00e1sledne optimalizova\u0165.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Technologie_rozsirenej_reality\"><\/span>Technol\u00f3gie roz\u0161\u00edrenej reality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Zamestnanci logistick\u00fdch skladov m\u00f4\u017eu vyu\u017e\u00edva\u0165 technol\u00f3gie okuliarov zobrazuj\u00facich roz\u0161\u00edren\u00fa realitu pri manipul\u00e1cii s tovarom. Tak\u00e9to okuliare m\u00f4\u017eu skenova\u0165 k\u00f3dy, zobrazi\u0165 zoznam produktov alebo ich konkr\u00e9tnu polohu.<\/p>\n<p><strong>Virtu\u00e1lne okuliare Samsung<\/strong><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/gnUK-HTn4ZA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Roboty_a_drony\"><\/span>Roboty a drony<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Automatizovan\u00e9 roboty, ktor\u00e9 dok\u00e1\u017eu nahradi\u0165 \u013eudsk\u00fa pracovn\u00fa silu v logistick\u00fdch skladoch alebo centr\u00e1ch, ako napr\u00edklad samo-jazdiace voz\u00edky, patria medzi novo zaveden\u00e9 technol\u00f3gie v logistickom priemysle. Automatizovan\u00fd voz\u00edk dok\u00e1\u017ee sledova\u0165 oper\u00e1tora na sklade alebo distribu\u010dnom centre, a ke\u010f je pln\u00fd, s\u00e1m sa vyd\u00e1 do baliarne a, z\u00e1rove\u0148, po\u0161le \u010fal\u0161\u00ed pr\u00e1zdny voz\u00edk.<\/p>\n<p>Drony predstavuj\u00fa \u010fal\u0161iu potenci\u00e1lnu mo\u017enos\u0165 v logistike, ktor\u00fa sk\u00fama a testuje v\u00e4\u010d\u0161ina ve\u013ek\u00fdch logistick\u00fdch spolo\u010dnost\u00ed. Ich praktick\u00e9 vyu\u017eitie vysk\u00fa\u0161al aj Mall a Alza, ale projekty zatia\u013e zastavili. D\u00f4vod? V mest\u00e1ch s\u00fa tzv. bezletov\u00e9 z\u00f3ny, cez ktor\u00e9 m\u00f4\u017ee lieta\u0165 pol\u00edcia, vojsko alebo z\u00e1chrann\u00e9 jednotky.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bezpilotne_lietadla_a_autonomne_vozidla\"><\/span>Bezpilotn\u00e9 lietadl\u00e1 a auton\u00f3mne vozidl\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V priebehu nieko\u013ek\u00fdch posledn\u00fdch rokov sa posunula aj d\u00f4le\u017eitos\u0165 a vyspelos\u0165 auton\u00f3mnej logistiky. Tieto inov\u00e1cie otv\u00e1raj\u00fa \u00faplne nov\u00fd poh\u013ead na \u010das a trasy dodanie prepravovan\u00e9ho tovaru.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ekologie_v_logistickom_priemysle\"><\/span>Ekol\u00f3gie v logistickom priemysle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trend udr\u017eate\u013enosti \u017eivotn\u00e9ho prostredia m\u00e1 tie\u017e priamy vplyv na logistiku, ktor\u00e1 sa v\u010faka zav\u00e1dzaniu nov\u00fdch technol\u00f3gi\u00ed sna\u017e\u00ed o zn\u00ed\u017eenie negat\u00edvneho dopadu logistiky na \u017eivotn\u00e9 prostredie. Trend ekologiz\u00e1cie bude najviac vidite\u013en\u00fd v baliacom priemysle, ktor\u00fd st\u00e1le viac vyu\u017e\u00edva recyklovan\u00e9 obalov\u00e9 materi\u00e1ly, ktor\u00e9 s\u00fa \u0161etrn\u00e9 k \u017eivotn\u00e9mu prostrediu a predstavuj\u00fa v\u00fdznamn\u00fa s\u00fa\u010das\u0165 logistiky. Vyu\u017e\u00edvanie digit\u00e1lnych identifik\u00e1torov a v\u00fdrazn\u00e1 optimaliz\u00e1cia v pl\u00e1novan\u00ed tr\u00e1s logistick\u00fdch vozidiel bude ma\u0165 taktie\u017e dopad na zn\u00ed\u017eenie emisi\u00ed, v zmysle princ\u00edpu \u201ethink more, drive less\u201c, teda \u201eviac uva\u017eova\u0165, menej jazdi\u0165\u201c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ak\u00fa \u00falohu bude logistika zohr\u00e1va\u0165 v \u00faspechoch e-shopov v bl\u00edzkej bud\u00facnosti? A ktor\u00e9 trendy v logistike bud\u00fa ma\u0165 priamy vplyv na ich rast? Odpove\u010f plynie z prib\u00fadaj\u00facich o\u010dak\u00e1van\u00ed z\u00e1kazn\u00edkov, ktor\u00ed [&#8230;]<\/p>\n","protected":false},"author":42,"featured_media":82,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,102],"tags":[104,108,83],"class_list":["post-81","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistika-a-e-commerce","category-nase-obaly-a-novinky","tag-e-commerce","tag-logistika","tag-produkty"],"acf":[],"yoast_head":"\n<title>Ak\u00e9 trendy platia v logistike? | RAJA<\/title>\n<meta name=\"description\" content=\"Presk\u00famajte najnov\u0161ie trendy a inov\u00e1cie v logistike e-shopov. 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