{"id":920,"date":"2021-11-29T09:04:38","date_gmt":"2021-11-29T09:04:38","guid":{"rendered":"https:\/\/www.rajapack.sk\/blog-sk\/?p=920"},"modified":"2024-03-22T13:02:20","modified_gmt":"2024-03-22T13:02:20","slug":"optimalizacia-hmotnosti-zasielok-predstavuje-buducnost-nielen-v-oblasti-e-commerce","status":"publish","type":"post","link":"https:\/\/www.rajapack.sk\/blog-sk\/optimalizacia-hmotnosti-zasielok-predstavuje-buducnost-nielen-v-oblasti-e-commerce","title":{"rendered":"Optimaliz\u00e1cia hmotnosti z\u00e1sielok predstavuje bud\u00facnos\u0165 (nielen) v oblasti e-commerce"},"content":{"rendered":"

Pod\u013ea v\u00fdsledkov prieskumu spolo\u010dnosti RAJA v oblasti elektronick\u00fdch obchodov patr\u00ed medzi najv\u00e4\u010d\u0161ie priority popri ekol\u00f3gii a bezpe\u010dnosti aj optimaliz\u00e1cia n\u00e1kladov na dopravu. Ako to v re\u00e1li dosiahnu\u0165? N\u00e1klady na dopravu je mo\u017en\u00e9 ovplyvni\u0165 najm\u00e4 vo\u013ebou vhodn\u00fdch obalov\u00fdch materi\u00e1lov a spr\u00e1vnou kalkul\u00e1ciou prepravnej ceny.<\/em><\/p>\n

Prieskum medzi obchodn\u00edkmi v oblasti e-commerce vykonan\u00fd spolo\u010dnos\u0165ou RAJA uk\u00e1zal, \u017ee 20 % z op\u00fdtan\u00fdch stavia na prv\u00e9 miesto svojich prior\u00edt redukciu cien za dopravu. \u201eDoprava je drah\u00e1 a vo v\u00fdsledku zni\u017euje ziskovos\u0165 e-shopov. Obchodn\u00edci preto h\u013eadaj\u00fa rie\u0161enie, ako zn\u00ed\u017ei\u0165 prepravn\u00e9 n\u00e1klady pri zachovan\u00ed vysokej \u00farovne kvality dod\u00e1vok, \u010do m\u00f4\u017ee by\u0165 \u010dasto ve\u013ek\u00e1 dilema\u201d komentuje situ\u00e1ciu gener\u00e1lna riadite\u013eka spolo\u010dnosti RAJA Gabriela Fabianov\u00e1.<\/p>\n

Zni\u017eovanie n\u00e1kladov by nemalo by\u0165 na \u00fakor kvality obalu<\/strong><\/p>\n

Zni\u017eovanie n\u00e1kladov spojen\u00e9 s balen\u00edm a prepravou tovaru, by rozhodne nemalo by\u0165 na \u00fakor kvality pou\u017eit\u00fdch materi\u00e1lov. V tomto pr\u00edpade by sa mohlo zv\u00fd\u0161i\u0165 riziko po\u0161kodenia tovaru, ktor\u00e9 s\u00favisia s \u010fal\u0161\u00edm radom n\u00e1kladov a stratou z\u00e1kazn\u00edkov. Balenie je mo\u017en\u00e9 efekt\u00edvne optimalizova\u0165 in\u00fdm sp\u00f4sobom, ne\u017e vstupova\u0165 do rizika pou\u017eitia lacnej\u0161ieho obalov\u00e9ho materi\u00e1lu. Medzi faktory, ovplyv\u0148uj\u00face cenu za dopravu patria:<\/p>\n

\u25cf v\u00fd\u0161ka a hmotnos\u0165 produktu
\n\u25cf kon\u0161trukcia balenia
\n\u25cf obalov\u00fd materi\u00e1l
\n\u25cf objemov\u00e1 hmotnos\u0165, \u010di\u017ee priestor, ktor\u00fd produkt pri transporte zaber\u00e1.<\/p>\n

Rozhoduj\u00facim faktorom je aj tzv. prepravn\u00e1 hustota bal\u00edkov, t\u00fa m\u00f4\u017eeme ch\u00e1pa\u0165 ako hmotnos\u0165 na kubick\u00fd meter. \u201ePreprava 20 kilogramov peria tak m\u00f4\u017ee by\u0165 drah\u0161ia ako preprava 20 kilogramov \u017eeleza,\u201d vysvet\u013euje Gabriela Fabianov\u00e1. \u201eVhodne zvolen\u00fd obal tak, aby sa vo\u0161iel na paletu alebo do n\u00e1kladn\u00e9ho vozidla, m\u00f4\u017ee zn\u00ed\u017ei\u0165 n\u00e1klady a\u017e o 10 %,\u201d dod\u00e1va.*<\/p>\n

To potvrdzuje aj Ale\u0161 Ju\u0159ina z obchodu Spolek milc\u016f \u010daje. \u201e\u010cesk\u00e1 po\u0161ta si ned\u00e1vno za\u010dala \u00fa\u010dtova\u0165 dopravn\u00e9 pod\u013ea d\u013a\u017eky najdlh\u0161ej strany. V tejto chv\u00edli nastala v\u00fdhoda obalov od spolo\u010dnosti RAJA, kde si m\u00f4\u017eeme vybra\u0165 optim\u00e1lny rozmer balenia. Mysl\u00edm, \u017ee v\u010faka vhodn\u00e9mu obalu m\u00f4\u017eeme u\u0161etri\u0165 okolo 10\u201315 % prepravn\u00fdch n\u00e1kladov,\u201c opisuje situ\u00e1ciu Ju\u0159ina.<\/p>\n

Ako zisti\u0165 optim\u00e1lnu objemov\u00fa hmotnos\u0165?<\/strong><\/p>\n

Jedn\u00fdm z najv\u00e4\u010d\u0161\u00edch s\u00fa\u010dasn\u00fdch trendov v logistike je zni\u017eovanie hustoty balenia z\u00e1sielok a firmy, ktor\u00e9 nebalia svoje produkty efekt\u00edvne za to doslova platia \u2013 pod\u013ea takzvanej objemovej hmotnosti prepravnej ceny dnes ur\u010duje v\u00e4\u010d\u0161ina medzin\u00e1rodn\u00fdch prepravn\u00fdch spolo\u010dnost\u00ed, ako je UPS, TNT, DPD alebo Der Kurier. Pri medzin\u00e1rodnej preprave s objemovou hmotnos\u0165ou po\u010d\u00edta aj PPL, Slovensk\u00e1 po\u0161ta ju potom vyu\u017e\u00edva pri nadmern\u00fdch z\u00e1sielkach nad 850 kg.<\/p>\n

Objemov\u00e1 hmotnos\u0165 sa po\u010d\u00edta pod\u013ea rozmerov bal\u00edka: \u0161\u00edrka x d\u013a\u017eka x v\u00fd\u0161ka \/ 5000. V\u00fdsledok ud\u00e1va objemov\u00fa hmotnos\u0165, ktor\u00e1 sa porovn\u00e1va s re\u00e1lnou hmotnos\u0165ou bal\u00edka. T\u00fa vy\u0161\u0161\u00ed dopravcovia \u00fa\u010dtuj\u00fa. Optim\u00e1lna objemov\u00e1 hmotnos\u0165 je preto tak\u00e1, \u010do sa najviac bl\u00ed\u017ei hmotnosti re\u00e1lnej.<\/p>\n

V\u010faka jednoduch\u00e9mu v\u00fdpo\u010dtu m\u00f4\u017eete zisti\u0165, ko\u013eko m\u00f4\u017eete u\u0161etri\u0165 v\u010faka optimaliz\u00e1cii rozmerov balenia.
\nNamiesto strat\u00e9gie jedn\u00e9ho obalu pre v\u0161etko, sa preto oplat\u00ed vysk\u00fa\u0161a\u0165 individu\u00e1lne balenie \u0161it\u00e9 na mieru prepravovan\u00fdch produktov. Pokia\u013e je sortiment naozaj rozmanit\u00fd, ide\u00e1lnym rie\u0161en\u00edm pre online predajcov predstavuje pou\u017eitie kart\u00f3nov s nastavite\u013enou v\u00fd\u0161kou (teleskopick\u00e9 kart\u00f3ny), ktor\u00e9 sa ve\u013ekosti obsahu \u013eahko prisp\u00f4sobia.<\/p>\n

\u201eV\u010faka optimaliz\u00e1cii obalov je mo\u017en\u00e9 z dlhodob\u00e9ho h\u013eadiska u\u0161etri\u0165 po v\u0161etk\u00fdch str\u00e1nkach. \u0160t\u00fadie ale nazna\u010duj\u00fa, \u017ee mnoho bal\u00edkov obsahuje a\u017e 40 % pr\u00e1zdneho priestoru v \u0161katuliach, ktor\u00fd treba nie\u010d\u00edm vyplni\u0165. Zle zvolen\u00e1 ve\u013ekos\u0165 krabice tak nestoj\u00ed len peniaze, ale za\u0165a\u017euj\u00fa aj \u017eivotn\u00e9 prostredie \u2013 zaberaj\u00fa viac miesta v dopravn\u00fdch prostriedkoch a spotrebuje sa zbyto\u010dne ve\u013ea materi\u00e1lu. S objemovou hmotnos\u0165ou sa preto oplat\u00ed po\u010d\u00edta\u0165 aj v pr\u00edpade, ke\u010f si prepravn\u00e1 spolo\u010dnos\u0165 za v\u00e4\u010d\u0161ie rozmery ni\u010d ne\u00fa\u010dtuje,\u201c dop\u013a\u0148a Gabriela Fabianov\u00e1.<\/p>\n

*Prieskumu sa z\u00fa\u010dastnilo 200 respondentov, z toho 150 sa pohybovalo iba v oblasti e-commerce.<\/p>\n

Na balenie \u0161etrite m\u00fadro<\/strong><\/p>\n

Pod\u013ea \u00fadajov spolo\u010dnosti RAJA, predstavuj\u00fa materi\u00e1lov\u00e9 n\u00e1klady predstavuj\u00fa v priemere 60% a\u017e 80% z celkov\u00fdch n\u00e1kladov na obal. Cena materi\u00e1lu z\u00e1vis\u00ed od r\u00f4znych parametrov, ako napr\u00edklad druh, kvalita alebo samotn\u00fd v\u00fdrobca obalu. \u00dalohu zohr\u00e1va aj rozdielna kon\u0161trukcia rovnak\u00e9ho objemu niekedy potrebuje odli\u0161n\u00e9 mno\u017estvo materi\u00e1lu. Pri niektor\u00fdch typoch materi\u00e1lov dok\u00e1\u017ee \u201ev\u00fdmena\u201c v\u00fd\u0161ky a \u0161\u00edrky balenia u\u0161etri\u0165 20% pou\u017eit\u00e9ho materi\u00e1lu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pod\u013ea v\u00fdsledkov prieskumu spolo\u010dnosti RAJA v oblasti elektronick\u00fdch obchodov patr\u00ed medzi najv\u00e4\u010d\u0161ie priority popri ekol\u00f3gii a bezpe\u010dnosti aj optimaliz\u00e1cia n\u00e1kladov na dopravu. Ako to v re\u00e1li dosiahnu\u0165? N\u00e1klady na dopravu […]<\/p>\n","protected":false},"author":62,"featured_media":1141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,102],"tags":[104,108,83],"class_list":["post-920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistika-a-e-commerce","category-nase-obaly-a-novinky","tag-e-commerce","tag-logistika","tag-produkty"],"acf":[],"yoast_head":"\n\u013dah\u0161ie z\u00e1sielky, vy\u0161\u0161ie zisky. 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